FAQ 3: What is my biggest lesson learnt from the Digital Transformation programmes I’ve been involved in?

Lindsay Herbert, keynote speaker and author of the acclaimed book ‘Digital Transformation’ continues her series answering frequently asked questions on the subject of digital transformation.

Here Lindsay answers the question, “What is my biggest lesson learnt from the Digital Transformation programmes I’ve been involved in?” The answer is something she has to remind herself of constantly:

“With any major innovation project, there’s never enough time but I have to force myself not to rush this crucial step…”

Transcript:
Hi, I’m Lindsay Herbert back with another Friday’s answered question: “What are my biggest lessons learned from digital transformation programmes I’ve been a part of?”

Well, the biggest lesson is definitely that you can’t do it alone, and that not enough time and effort is usually spent bringing people along the journey, gaining buy-in, getting people to understand the benefit for them personally to being a part of the digital transformation programme.

That doesn’t matter if it starts with a little website project or something as wide-sweeping as re-platforming an entire organisation. You have to put a huge amount of effort into the “people change” part, especially because no digital transformation is true or complete without changing your ways of working.

You can’t just replace your tech and expect that somehow you’re not going to fall behind the times again. You have to get people used to experimenting, using data, learning quickly from things that don’t work and iterating on those lessons to produce something that does work, you know, all of that “fast learn” type of approach.

So, spending the right amount of time with people is definitely the biggest lesson.

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