Causation Matters

Kevin Gray·19 July 2016·Data & Analytics

...Whether or not we are conscious of it, much of marketing research involves ideas about causation, for example that a new product failed because it didn't meet certain consumer needs, or that sales are up because our new ad is working. Read More...

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How much is that Big Data in the window?  Big Data decisions impact Business Valuations

Judy Selby·19 July 2016·Enabling Technologies

...As both digital and traditional companies become more and more dependent on data to compete in today’s information economy, data is starting to have an irrefutable impact on companies’ valuation and reputation. The decisions companies make about how to use data can have an enormous impact on the success of modern enterprises, as well as on their image, their public perception, their competitors, and regulators. Read More...

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How To Leverage Digital Transformation To Become Global STARS? – Case Study

Logan Nathan·18 July 2016·Customer Engagement

...Although I’ve been on the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! Read More...

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Lidl, Shell, Unilever: our retail challenges

Adam Burns·12 July 2016·Customer Engagement

...In the run up to this year’s Next Generation Retail Summit, Aldi, Shell, Unilever and more discuss the digital transformation and technology challenges facing modern retailers. Read More...

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9 steps to a Successful Digital Transformation

Sandeep Raut·27 June 2016·Delivery

...Today nobody is bothered if you need to undergo Digital Transformation, but when and how you are doing it. All new programs or initiatives should now take a ‘Digital First’ approach, with a rapid evolution in social media, mobile, big data analytics and cloud.  Read More...

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Growth? Innovation? They come from Customers.

Ted Bauer·6 June 2016·Strategy & Innovation

...Here's an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he's discussing innovation and products and revenue growth and all that good stuff. Here's a money quote: Read More...

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Exploring Digital Transformation

Peter Murchland·9 May 2016·The Case For Digital Transformation

...When I hear expressions such as digital transformation and digital leadership, the following images come to mind: Millions of 0's and 1's transforming into 2's and 3's. An endless line of o's and 1's following each other like lemmings. Read More...

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From Understanding Customers To Business Model Reinvention

Derek Miers·3 May 2016·Strategy & Innovation

...This paper explores the Innovation Dimension of our Broad Transformational Framework. We’ve already set out the types of changes that we exclude from this framework. The next post will investigate how to work on the Organizational Culture, Purpose and People Dimension, with a similar piece in the works for the Technology Depth Dimension. We then get into the playbook—how firms should use the framework to design their own programs that navigate the Journey of Change. Read More...

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How a customer centric approach leads to Big Data success

Philip Dwyer·20 April 2016·The Case For Digital Transformation

...In the age of the digitally empowered consumer, data is the lifeblood of industry. Fuelled by ubiquitous smartphone/connected device availability and consumer preferences, global markets are being disrupted by the accelerated rise and convergence of Social, Mobile, Analytical/Data, Cloud and Internet of Things technologies (SMACIT). Read More...

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Video: Digital disruption – THE question to ask your business

Adam Burns·11 April 2016·Enabling Technologies

...A big problem for many companies dealing with digitally-enabled market disruption is not knowing where to start the transformation. We react to competition, but don’t focus on where we – as an organization – want to be. Read More...

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Next for digital disruption – the automotive industry!

Philip Dwyer·29 March 2016·Enabling Technologies

...A triumvirate of strategic challenges are coming into play within the next decade that are set to shake up the automotive sector, from semi-autonomous and driverless vehicles, to battery evolution and electric motors, and finally, a new generation of users that have dramatically different priorities, interests and behaviours when it comes to mobility. Read More...

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Personal preference – the banks’ lifeline

Francesco Scarnera·22 March 2016·Customer Engagement

...Technology has reshaped our lives and, as a result, commerce. For some this has sparked new avenues of opportunities, while others are left looking like luddites. Nowhere is this more obvious than in financial services. Outwitted and outpaced by developments such as Apple Pay and PayPal, banks are in danger of fading into the background. The rapid rise of contactless payments, development of partnerships (e.g. you can now book an Uber through Facebook), means that paying for things has become part of our everyday - we don't even think about it. The risk is, that in turn, we're also not thinking about who powers that transaction, namely our bank. Read More...

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