Lidl, Shell, Unilever: our retail challenges

In the run up to this year’s Next Generation Retail Summit, Aldi, Shell, Unilever and more discuss the digital transformation and technology challenges facing modern retailers.

Is digital disruption retail’s Brexit moment? Too much information. So many conflicting points of view. Mobile experts who failed to predict Uber just 24 short months ago. A generation of siloed business leaders who didn’t grow up with tech, making decisions that younger people find short-sighted and driven by self-interest.

It’s no wonder retailers get analysis paralysis. But if we’ve learned anything from the UK in the last week, it’s this: get to the customer first with a powerful story. First mover advantage is very, very real.

So in the run up to this year’s Retail Summit, we’ll be discussing the digital challenges facing modern retail – and who’s doing what to fix fast. Here’s a brief taster of what will our experts will be looking at…

Our biggest challenge right now is to combine all the information that we’re getting from all these different systms that we have; many of them are very old”
~ Roman Melzer, Senior Customer Care Consultant, Lidl Stiftung & Co. KG

“The conflict between the channels that we have to overcome”
~ Kerstin Wold, Director Retail and Franchise Excellence, Adidas

“Do we have multiple applications that we use, so one company can have multiple apps, or do you try to streamline into one or two and put everything into those applications?”
~ Carolyn Yapp, GM Global Customer Marketing Insights & Analytics, Shell Retail

“One of the most exciting things that we’re seeing is the whole augmented reality, the virtual reality” ~ David Schroeder, SVP Operations, Zalando

“We’re looking at different tools, different applications that allow us to get insight into customer behavior”
~  Alexandra Morton, Sr. Director Supply Chain Global Retail Operations, Unilever



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