Work e-mail is the purest form of hierarchy there is
Before we get into this, let's just be clear up front: e-mail is probably one…
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How IoT is Revolutionizing the Retail Customer Experience
In a previous post, we detailed how the implementation of IoT is becoming easier through falling…
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Increase Your Organizational Agility
Companies seeking to cope with the pace of accelerating change are looking for ways to…
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Digital Program: preparedness checklist
Introduction Project preparedness is critical activity towards effective change management, in digital programs that have…
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Digital: Restructuring technology costs
Key challenges Organizations structured or in the process of re-structuring their departments into business units,…
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You likely have no clue what you're doing with employee advocacy
Most places I've ever worked have no real idea what 'employee advocacy' even is, so…
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How to Justify the Social Business Investment
Many organizations are in need of a simple, practical ROI framework for social business. Firms that have…
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One Valuable Marketing Tip For Recruiters
As a professional interim and consultant, I spend more time engaging with recruiters than most permanent employees. And…
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Marketing Spend Differences: B2B Products vs Services
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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Creating Original, Relevant Content
Creating original content is imperative to building audience, growing reputation and earning an authoritative voice in…
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Capitalize the retention or endow on acquisition: Balance of customer lifetime value
Measuring your ROI is like using a map. Without it, you don’t know where you’re…
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When It Comes To Social Marketing, Software & IT Invest The Most
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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