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The DMP: Determining Marketer ROI

By Miles Pritchard

In a report completed by ExchangeWire in 2015 on the state of the global DMP…

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Architecting Enterprises

By Peter Murchland

In December 2015, I decided it was time to start writing a series of articles…

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Enterprise Awareness

By Peter Murchland

This article extends the thinking outlined in Enterprise Development which encompasses those capabilities required by an…

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What Makes a Good Analyst?

By Kevin Gray

All analysts are not alike.  So how do you spot a good one?Dictionary.com defines Analyst…

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