Growing your business identity will add value to your network and yourself. Start thinking about yourself as a personal brand and make others successful without a goal of reciprocity.
Personal brand building must be:• Authentic• Consistent• Visible
Personal brand is a career asset. Invest the needed time, energy and effort in yourself.
7 Steps to Build Internal Personal Brand
- Establish your internal brand goals and a vision. This should be driven by your passions and purpose for growing your brand. Consider what success means for you.
- Define a plan of execution to grow your internal brand. Create your course of action aimed at achieving the specific goals and objectives within a specific timeframe. Explains in detail what needs to be done, when, how and by whom. Plan for best case, expected case, and worst case scenarios.
- Identify your internal network. Determine who shares your values and cultivate relationships to develop your corporate audience. This includes project teams, employees and executives and customers.
- Be yourself and become a consistent storyteller. Grow your credibility by adding value to others and representing your personality and approach with consistency, persistence and restraint.
- Take action. Confidently pursue and develop your niche and what you will be known for – your brand statement. Delight others and be the media you need to grow your awareness and interest with others.
- Learn from brands that are succeeding. Take heed of what actual brands and social influencers are doing to elevate your own brand efforts.
- Listen to feedback and re-evaluate the definition of personal brand building success. Actively solicit and heed feedback from your internal champions, chain-of-command, peers and other influencers. Rise to the occasion by making needed changes and improvements.
Statistics
- 92% of children under the age of two already have a digital footprint. (AVG)
- 74% of employers reported using their personal and/or professional social media accounts to promote employer brand. (CareerArc)
- 53% of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online. (Kredible Research)
- Only 2-8% of employee social networks overlap with brand networks. (WeRsm)
- Employees have 10X more followers than their corporate social media accounts. (Cisco)
- Digital leaders at companies say social media training is one of their top three priorities, yet 62% of companies do not have this type of training. (Altimeter)
Take Aways
- Be bold and be ok with trial and error. Develop skills and relationships that advocate and influence for you as a brand. Do not feel that this is self-promotion – this is being driven, focused and advancing confidently in the direction to which you endeavor in your career.
- Be a social contributor. Be active, relevant and share. Participate in internal and external social channels and share content that tells your story and builds your niche brand.
- Be a positive experience. Focus on sharing your strengths and be grateful to others who work on your behalf to enhance your internal personal brand.
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Socially Savvy helps organizations utilize social media to drive business results and is a premier partner in the activation, measurement and leadership of social business programs.
Please follow us on Twitter and LinkedIn to join the social business conversation.
Contact us directly at info@sociallysavvy.com if you are interested in discussing our content creation workshop or employee social business activation program.
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