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This is the third part of a FIVE-part series, featuring chapter 2, “The Problem”, of my upcoming book “Lean Scaleup”. In this book, I share a Best Practice framework that has been co-created with 20+ leading companies that helps corporates to build new – in most cases, Digital – businesses from Innovation.
Chapter 2 nails down the “WHY” – why is so hard for companies to achieve business impact and corporate transformation from their corporate startups/ventures (short: EBOs for “emerging business opportunities”). The book is scheduled for May 2021. You can reach me here on The Digital Transformation people community and on LinkedIn
In the first part of this article series, I highlighted that a company’s innovation activities need to insure it against irrelevance. Statistical data shows that the average life span of companies has been decreasing steadily. Five forces accelerate this trend. The second part highlighted the corporate business-building problem.
This third part will help you understand the magnitude of your company’s business-building problem.
Does your company have a business-building problem?
There is a multi-million-dollar question on the table for most companies, in the most genuine sense of the words: Why can’t companies turn more of their innovation concepts into sizeable and profitable businesses?
My clients are either aware of their business-building problem or want to accelerate in business-building success. When I begin work, I strive to align with the stakeholders on the magnitude of their company’s business-building problem. I often use four probing questions to start the conversation……….
To continue reading this article and the rest of this exclusive series by Frank Mattes you’re invited to follow the link to access The Digital Transformation People Community & Learning Platform. Described as “an incredible buffet of knowledge” and “the content hub of my dreams” – you won’t be disappointed.
See you on the inside!
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