Business takes data for granted. The C-Suites should draw on personal experience
Every morning, I reach for my phone and within moments I have a handle on…
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Data & Analytics
What is Perceptual Mapping?
Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics
Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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The Athena Boom: Women in Analytics
It was 2008. I had just entered a meeting room full of just women-for the…
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Why the CDO is about Insights, Not Data
We talk a lot about data being a being a key differentiator in the modern…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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New MR Tech We Can’t Ignore – A Discussion with Leonard Murphy
Marketing Research is being flooded with new technology. If your head is swimming, you're not…
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Filtering Healthcare Data
In his keynote address at the recent NG Healthcare Summit, Gianrico Farrugia, CEO of the…
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Movies for Big Data Analytics & Machine Learning
Business analytics has not only got the business and technology industries excited, but over the…
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Using data science for predictive maintenance
Remember a few years ago there were two recall announcements from the National Highway Traffic…
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