Data & Analytics

Making Sense of Machine Learning

By Kevin Gray

Machine learning gets a lot of buzz these days, usually in connection with big data…

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Putting It All Together

By Kevin Gray

Marketing research has been badly wounded and lies in critical condition. Or maybe it's alive…

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Demystifying Predictive Analytics

By Kevin Gray

"There falls the words of fools about my ears...Answers everywhere, promising solutions to my fears,leading…

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Meta-analysis and Marketing Research

By Kevin Gray

Meta-analysis is a relatively new tool marketing researchers should consider adding to their repertoire.  It…

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