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Marketing Research is being flooded with new technology. If your head is swimming, you’re not alone. Which new developments should we pay most attention to? MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests. We ask our guests questions you would want to ask, the way you would ask them, not just what we’re interested in. And, we let our guests speak for themselves even when we disagree.
For this installment of MR Realities we’ve invited a true authority on MR innovation, Lenny Murphy, the Executive Editor & Producer of GreenBook Marketing Media and Senior Partner at Gen2 Advisors. Lenny is well-known to most of you and someone all marketing researchers should pay attention to. Never a dull moment, either!
We think you will find the podcast insightful, useful and fun. It’s audio only and no registration is necessary – just click below:
Below are links to the other podcasts we’ve done so far:
“Data, Analytics and Decisions: Rhetoric versus Reality” (Professor Koen Pauwels, Ozyegin University and University of Groningen)
“Data Science Uses, Excuses and Abuses” (Eric King, The Modeling Agency)
“Will you still need me? Marketing to Seniors” (Professor Florian Kohlbacher, Xi’an Jiaotong-Liverpool University)
“The Coming Deluge of Analytics Malpractice” (Randy Bartlett, Blue Sigma Analytics)
“Semiotics: The Problem Child of Qualitative Research” (Sue Bell, Susan Bell Research)
“Tips for Marketing Researchers, Young and ‘Old'” (Professor John Roberts, University of New South Wales)
“When Bringing Technology To MR Is No Longer About Being MR Driven” (Greg Armshaw, marketing technologist)
“Thinking Mistakes Marketers Make” (Terry Grapentine, Grapentine Company)
“When Everyone is a Single Child??” (Kevin Lee, China Youthology)
“Is There Too Much Gloom and Doom About MR?” (David McCallum, Gordon & McCallum)
“AI: Reality, Science Fiction and the Future” (Mei Marker, ai-datascience.com)
“Conjoint Analysis: Making It Work For You” (Part 1) (Terry Flynn, TF Choices LTD)
“Conjoint Analysis: Making It Work For You” (Part 2) (Terry Flynn, TF Choices LTD)
“Social Media: Promises, Challenges and the Future” (Professor Raoul Kübler, Ozyegin University)
“How to Choose the Right Online Qual Method?” (Jennifer Dale, InsideHeads)
“Market Research in 2025” (Ray Poynter, The Future Place)
“Where Behavioral Economics Fits in the Customer Insight Landscape” (Bri Williams, People Patterns)
Read more by Kevin Gray, here
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