New MR Tech We Can’t Ignore – A Discussion with Leonard Murphy
Marketing Research is being flooded with new technology. If your head is swimming, you're not…
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Data & Analytics
Filtering Healthcare Data
In his keynote address at the recent NG Healthcare Summit, Gianrico Farrugia, CEO of the…
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Movies for Big Data Analytics & Machine Learning
Business analytics has not only got the business and technology industries excited, but over the…
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Using data science for predictive maintenance
Remember a few years ago there were two recall announcements from the National Highway Traffic…
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Coping in a Post-Truth World
Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire”…
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Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 3)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 2)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Segmentation: What it is and What it does
“Segmentation” will ring a bell with most Marketing Researchers but it can mean different things…
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Data Analytics for better revenue assurance
Electric, gas and water utilities are stepping up research into ways to protect revenues and…
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Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 1)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Time Series Analysis: A Primer
Time series analysis is a family of tools too often overlooked by Marketing Researchers and…
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