Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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Data & Analytics
Missing Links
Academics are a wonderful source of new ideas and also advice about how to do…
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Statistics Denial Myths
Unknown to most marketing researchers, there have been tensions between the statistical and computer science…
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Statisticians and the Real World
Statistics is not simply plugging numbers into formulas and outputting the results. It's really a…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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What are Monte Carlo Studies?
We owe London to Rome and, in a way, Statistics to Monaco. Quite a few…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics
Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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The Athena Boom: Women in Analytics
It was 2008. I had just entered a meeting room full of just women-for the…
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Why the CDO is about Insights, Not Data
We talk a lot about data being a being a key differentiator in the modern…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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