The importance of clean data for business success

Bryan Christiansen·16 January 2019·Data & Analytics

...Most of the strategic decisions businesses make in the 21st century use large data sets and real-time data to make money. Businesses of any size now need data to run their operations as the entire trade and industry environment evolves toward a knowledge-based economy. This course of development requires organizations… Read More...

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The B2B customer experience in 2019

Nathan Sykes·15 January 2019·Customer Engagement

...Whenever we start a conversation about customer experience, it seems like it’s B2C that gets to have all the fun. But if 2019 and beyond is likely to tell us anything, it’s that there really isn’t a huge division between these two types of buying experiences — not when small… Read More...

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Running into the Nike house of innovation future of retail

Tony D'Onofrio·14 January 2019·Customer Engagement

...The future of retail includes digitally supported leadership branding coupled with hyper-personalized immersive consumer experiences. Of all the stores that I have visited to date around the world, the Nike House of Innovation in New York City, is the closest example that meets this critical futurist success formula. Covering over… Read More...

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Alcohol brands: how to engage millennial consumers

Rav Punia·14 January 2019·Customer Engagement

...Global whisky sales are predicted to grow to $7.4 billion in the next 5 years. Growth is coming from Millennial and especially female consumers. These consumers are health conscious; consume less than other generations; but are willing to pay a premium for quality products and experiences. With millennials now the… Read More...

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We got it wrong on third-party data in 2018. Let’s reset.

Miles Pritchard·9 January 2019·Data & Analytics

...It may just be my opinion, but over the years, I think we seem to have developed, as an industry, a certain complacency when it comes to discussing the third-party data ecosystem. A complacency that in 2018 verged on contempt for this vitally important component of the media and communications… Read More...

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When it’s good for a brand not to be liked by everyone

Phil Darby·9 January 2019·Customer Engagement

...I heard an interesting comment the other day. “The trouble with the UK”, it said is, “you no longer have a culture. You abandoned it for fear of offending minorities”. This brought to my mind an issue I sometimes encounter when I’m working with organisations to identify their brand. It… Read More...

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How to survive and thrive in the AI age: Future proofing your career –part 1

Deepthi Rajan·9 January 2019·People & Change

...It was the best of times, it was the worst of times. Just another day at work. Jeff sat at his desk, waiting for his laptop to boot. A sunny Wednesday morning with hardly any traffic snarls, Jeff had breezed into the office early as he always did. He scanned his… Read More...

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Making customized research a priority

Kevin Gray·8 January 2019·Data & Analytics

...Imagine a world where marketing researchers have never designed a Usage and Attitude (U&A) study, a concept or product test, or an advertising pretest on their own. That world may not be far off – many younger marketing researchers have only been exposed to standardized ready-made research products, Google Analytics… Read More...

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Insurance for the other cyber victims: unpaid business partners

Judy Selby·7 January 2019·Cyber Security

...Cyber crimes and mishaps continue to plague businesses both domestically and abroad. According to recent FBI statistics, worldwide losses associated with Business Email Compromise (BEC) schemes alone have skyrocketed to over $12 billion. Whether a company’s computer network has been compromised, its business operations interrupted, or its… Read More...

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Physical Presence Technology – a complete explanation

Chris Murphy·7 January 2019·Cyber Security

...The current cyber crisis is the result of a misapplication of technology based on a misunderstanding applying security protocols. Much of the current cyber crisis was created by a choice made last century. ANY path forward requires analysis of past decisions. Why were the choices made? Were those decisions correct?… Read More...

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Existence-based access the future of cybersecurity

Chris Murphy·7 January 2019·Cyber Security

...Today’s method for Internet interaction was designed on the fly and built with limited knowledge of what the Internet was or what it would become. Browsers were designed to browse this wild new digital world in a “user-friendly” fashion. Browsers brought the public to the Internet by making navigation easy. Read More...

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The state of tech

Nathan Sykes·4 January 2019·Enabling Technologies

...Start to finish, 2018 was a memorable year in tech. From record-breaking highs to rock-bottom lows, through scandal and controversy, the biggest brands in the industry made an immeasurable impact on its future. Apple, Google, Facebook, and Tesla all contributed in both positive and negative ways. We’ll touch on all… Read More...

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