Why Transformation and Defragmentation Are Two Sides of the Same Coin in Marketing
Lucy Goudie·8 October 2024·Strategy & Innovation
...Coming from the world of telecoms, where scale and personalisation go hand in hand, I’ve seen first-hand how internal fragmentation can stifle growth and efficiency. Now, as I shift into marketing services, I’m watching history repeat itself: agencies are consolidating, struggling with complexity, and trying to offer bespoke services across… Read More...
thedigitaltransformationpeople.com·
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