9 Resources To Create Better B2B Buyer Personas

Jed Singer·24 August 2016·Customer Engagement

...According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know you need Buyer Personas. The search term has been gaining steam the last few years, peaking at a Google Trends Score of 100 (out of 100) in May of 2016. Read More...

 thedigitaltransformationpeople.com· 2 Shares

Consulting Industry Attacked on Three Sides

Braden Kelley·24 August 2016·Strategy & Innovation

...The worlds of employment and business are becoming increasingly turbulent as the stability of the enterprise grows ever shorter, the loyalty of the enterprise to its people faces extinction, and the wealthy countries of the world stand at a precipice of overhanging debt. Increasingly intelligent digital technologies and mercurial customer expectations threaten both people and enterprise at every turn. Read More...

 thedigitaltransformationpeople.com· 1 Share

Social Network Analysis Using R

Birendra Kumar Sahu·23 August 2016·Data & Analytics

...R is a programming language and an environment for statistical computing. R development takes advantage of a growing community that cooperates in its development due to its open source philosophy. In effect, the source code of every R component is freely available for inspection and/or adaptation.This fact allows you to… Read More...

 thedigitaltransformationpeople.com· 1 Share

The Key Steps Towards a Successful InfoSec Practice

JC GAILLARD·22 August 2016·Cyber Security

...Cyber threats are a reality for most organisations. However, misconceptions and misunderstandings about the true nature of InfoSec are still hindering the protection of highly strategic information assets. Here, we offer to outline key pitfalls that CIOs should avoid in order to successfully lead their organisations towards an effective InfoSec practice. Read More...

 thedigitaltransformationpeople.com· 6 Shares

The Current Role of most CISOs Lacks Clarity and Needs to Change

JC GAILLARD·22 August 2016·Cyber Security

...Cyber threats are a growing concern for most organisations. However, it appears that reactive, expensive and inefficient practices are still underpinning most InfoSec strategies. As we have argued in previous articles, it is an issue that must be addressed primarily at the people and process levels through an effective cyber security governance framework – instead of traditional approaches that have historically treated the problem as a mere IT problem and focused only on technology solutions. Read More...

 thedigitaltransformationpeople.com· 6 Shares

IoT, Big Data, Cloud: Take Security and Privacy seriously to stay in the game

JC GAILLARD·22 August 2016·Cyber Security

...The past few years have seen the convergence of a number of technology streams accelerating: Read More...

 thedigitaltransformationpeople.com· 8 Shares

What shape are your employees in?

Carla Curtsinger·9 August 2016·People & Change

...What shape are your employees in? How ‘fit’ are your employees to meet the demands of the ever-changing business landscape? Carla Curtsinger reviews an Ogilvy talent management case study. Read More...

 thedigitaltransformationpeople.com· 2 Shares

Air-miles and big data

Gianluca Carrera·3 August 2016·Customer Engagement

...Airlines are starting to figure out that their highest fliers might not be their most lucrative customers. At least not all of them. Airlines have been early adopters of loyalty programmes with own currencies that can be redeemed for free flights and other perks like cabin upgrade. And they work, a lot. Read More...

 thedigitaltransformationpeople.com· 5 Shares

Why Do Analytical Pilots Fail?

Michiko Wolcott·3 August 2016·Data & Analytics

...It is said that some astounding proportion of BI and analytics efforts fail. Depending on the context, that number appears to range from 50% to 80%. Certainly, numerous debriefs have been conducted on what worked and what did not work; many have opined on the top reasons for failure. So, why does this continue to happen? Read More...

 thedigitaltransformationpeople.com· 3 Shares

3 Common Goals for Achieving IT – Business Alignment

Peter Goral·31 July 2016·Delivery

...IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT - business alignment. What’s required for bridging this gap is a cultural shift, where other department heads do not view IT as a combative group that is separate from the overall business goals but rather a team that is integral to the success of achieving business goals through digital transformation. And on the IT side, it’s imperative they understand the needs and goals of other departments, and don’t obstruct or slow needed projects. Read More...

 thedigitaltransformationpeople.com· 0 Shares

Outputs and Outcomes

Peter Murchland·31 July 2016·Delivery

...The distinction between outputs and outcomes has been an important element of my understanding, articulation and practice of architecting and transforming enterprises.  In recent times, I have found that this distinction is not understood or applied in the same manner by other architects and change professionals. This article seeks to: Read More...

 thedigitaltransformationpeople.com· 0 Shares

The Modern IT Operating Model

Simon Ratcliffe·31 July 2016·Strategy & Innovation

...CIOs are facing a series of unprecedented demands to step up to the needs of the business. As well as being asked to become business innovators and leaders, CIOs are being told to increase speed to market, embrace cloud adoption and deliver rapid change. Traditional IT is moving away from being a central function that reacts to the needs of the business, to a centre stage function that actively leads business initiatives, in a world where the digital agenda dominates. Read More...

 thedigitaltransformationpeople.com· 5 Shares