5 LinkedIn Social Listening Tips

Mark Hewitt·7 February 2017·Customer Engagement

...Whether you are in marketing, sales, HR, operations, IT or the executive suite, listening to the market and your customers via non-branded channels is mandatory. Do you know how to listen to your customers on social media? Below are 5 social listening tips to improve your understanding of the market and your customer’s interests and social business behavior. Read More...

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Five Great Videos That Define The Future of Retail

Tony D'Onofrio·7 February 2017·Customer Engagement

...For those that have seen me speak around the world, you will recall my passion for sharing innovative videos that with few or no words convey powerful messages. The days of busy PowerPoint charts are over. For my entire career, the mantra has been "less words, more graphics". In a world where our attention span is down to 8 seconds, even 140 or less Twitter characters are too much to actually read. Read More...

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Three ways to create your company’s digital vision

Ripu Daman Singh·6 February 2017·Delivery

...True digital transformation starts at the top of a company. It starts with a focused vision. Often created and led by the senior-most employees. And then carried out by the mid and lower-level employees. Read More...

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7 reasons traditional knowledge management is dead

Antony Cousins·6 February 2017·People & Change

...Ten years ago I was working for the Ministry of Defence promoting the use of Microsoft SharePoint to improve our knowledge management. It didn’t go well. It was an early version of SharePoint which you may recall didn’t exactly fit seamlessly into the rest of the Microsoft Office suite. It was slow and painful to upload documents and add the required metadata so you could find it again in the future. 10 years on, I see things haven’t really changed. Read More...

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What is powerful real-time Analytics?

Sandeep Raut·2 February 2017·Data & Analytics

...In today's digital age, the world has become smaller and faster.  Global audio and video calls which were available only in corporate offices, are now available to the common man via the smartphone. Consumers have more information of the products and comparison than the manufactures at any time, any place, and via any device. Read More...

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Cyber Security and The Incoming CIO: What’s Really Going On?

JC GAILLARD·1 February 2017·People & Change

...Here is a scenario we see far too often in the field: A new CIO comes in, identifies security problems, then nothing serious happens. At best, some tactical initiative would be pushed forward to answer outstanding audit issues, or a big gun of the industry called in to deliver countless slides out of which some hypothetical “quick wins” would be enacted to calm the Board about cyber risks. Read More...

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Are Digital Platform Companies Like Uber & Airbnb Disrupting Traditional Industries?

Dana Damanhouri·1 February 2017·The Case For Digital Transformation

...We all know that Internet platforms, websites, apps and software have employed economic models and turned into the biggest corporations around the world. Think about every platform or social media site that you use on your laptop or smartphone today, each and every one of those has a CEO, a… Read More...

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Why is ABM the Biggest Mega Trend in Marketing? Here’s the Story.

Sangram Vajre·31 January 2017·Customer Engagement

...We’re a month into 2017. Everybody is thinking about how to maximize their efforts to accomplish everything they want to do this year. The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my compatriots in the B2B industry is that they are still focused on lead generation. Read More...

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Five ways to disrupt your business model

Ripu Daman Singh·31 January 2017·Strategy & Innovation

...Burberry has become a Digital Master by transforming its customer experience. Codelco has become a Digital Master by transforming its operations. And Uber has become the epitome of Digital Mastery by transforming its customer experience, its operations and its business model. Read More...

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A simple introduction to Natural Language Processing (NLP)

Sandeep Raut·30 January 2017·Enabling Technologies

...Today, with the Digitization of everything, 80 percent of the data being created is unstructured. Audio, video, our social footprints, the data generated from conversations between customer service reps, tons of legal document’s texts processed in financial sectors are examples of unstructured data stored in Big Data. Read More...

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Journey Science in Telecom: Take Customer Experience to the Next Level

Ronald van Loon·30 January 2017·Customer Engagement

...Journey Science, being derived from connected data from different customer activities, has become pivotal for the telecommunications industry, providing the means to drastically improve the customer experience and retention. It has the ability to link together scattered pieces of data, and enhance a telco business’s objectives. Siloed approaches are becoming obsolete – take call centers as an example – there is only so much that you can do with data from only one system. Read More...

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The importance of connecting innovation across your operations, finance and back-office when introducing RPA…

Micha Veen·30 January 2017·Strategy & Innovation

...Many consultants involved in or defining business cases for finance and other business transformations, are highlighting the importance of introducing Robotic Process Automation (RPA) to deliver cost savings. And although RPA is key to deliver these cost savings, it's important to understand that RPA requires some prerequisites. It's therefore important to recognise the two following elements: Read More...

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