...Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of training events for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult to attract the right people and build meaningful and profitable relationships. Read More...

...I recently attended The MarketingProfs conference in Boston. It was an incredible event with some of the brightest minds in B2B marketing and sales. The lineup ofspeakers and sessions was just awesome. My favorite presentation hands down was from Avinash Kaushik. He’s… Read More...

...LinkedIn is, by far, the social platform most frequently incorporated into B2B marketers' digital strategies. According to Socialight research from the 2015 State of B2B Social Marketing, 94% of firms leverage the LinkedIn platform as part of their strategy, followed by YouTube, Facebook, and Twitter, with none of those platforms cracking 70%. B2B marketers create communities of buyers and influencers on LinkedIn by way of Company Pages for individual brands, Showcase pages for product lines or industries-specific services, and Groups for discussion around topics of interest to their unique audiences. Read More...

...The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the associated risks for businesses is determining a position on integrating the newest, shiniest technology or to focus their marketing efforts on their core efforts. Early adopters gain a clear advantage in terms of brand positioning and securing new market interests while conservative brands tend to miss out or have to catch up by investing resources to retain their market share. Read More...

...If you’ve read my posts before, you know I’ve got this obsession with funnels and flipping them upside down :). Today, I want to talk about another shape: a circle. There’s one particular circle I want to talk about: The Golden Circle.  This innovative concept was presented by… Read More...

...Get a head start with these insights 1. Quality Content No matter what industry you’re in, quality content is vital. It not only provides information to existing and potential customers, but it’s a great way to build your brand. You’re establishing a relationship by building trust and your brand will be seen as an expert in the field. So don’t blow it with useless content.  Quality content can make a huge difference to how your brand is perceived and with long term effects. Check out these stats: Read More...