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Search Result Image for 'Spring Cleaning For Your Sales Asset Library'
Spring Cleaning For Your Sales Asset Library
Jed Singer·3 May 2016·Customer Engagement
...Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on your calendar many weeks ago has finally come - it’s time for spring cleaning. Instead of dreading it, though, just picture that feeling you get every year as soon as your spring cleaning is done. Relief! Refreshment! Reinvigoration! Read More...
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Search Result Image for 'Why I’m Still a “Dummy” Even After Writing A Book'
Why I’m Still a “Dummy” Even After Writing A Book
Sangram Vajre·3 May 2016·Strategy & Innovation
...There are a few things in this life that I never thought I’d do. When I was a little kid, I never thought I’d become a marketer, or the founder of a company. Today, I’ve got two little kids of my own, and I’m falling in love with them like there’s no tomorrow. Like most parents, I love reading to my kids. A big undertaking I never dreamed of is writing my own book.. Read More...
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Search Result Image for 'From Understanding Customers To Business Model Reinvention'
From Understanding Customers To Business Model Reinvention
Derek Miers·3 May 2016·Strategy & Innovation
...This paper explores the Innovation Dimension of our Broad Transformational Framework. We’ve already set out the types of changes that we exclude from this framework. The next post will investigate how to work on the Organizational Culture, Purpose and People Dimension, with a similar piece in the works for the Technology Depth Dimension. We then get into the playbook—how firms should use the framework to design their own programs that navigate the Journey of Change. Read More...
 thedigitaltransformationpeople.com· 5 Shares
Search Result Image for 'A New Scorecard to Demystify the Buyer Journey'
A New Scorecard to Demystify the Buyer Journey
Jed Singer·3 May 2016·Customer Engagement
...I’m very excited to announce a new Resource available today for Socialight Media community members: the Buyer Journey Scorecard. Read More...
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Search Result Image for 'No one will ever care about employee engagement unless it's measured. Here's how to do that.'
No one will ever care about employee engagement unless it's measured. Here's how to do that.
Ted Bauer·21 April 2016·People & Change
...This morning, I was walking to therapy (2.4 miles, because I like to get those steps in) and I listened to Hubspot's Growth Show podcast with Jon Wolske of Zappos. If you're unfamiliar with Zappos from an organizational culture perspective, it's one of the big names always thrown into those discussions about 'having a good culture' -- although holacracy, which is a management style most closely associated with them, has some pros and cons for sure. (If you're unfamiliar with holacracy, it's essentially the removal of managers so that the actual work take precedence.) Read More...
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Search Result Image for 'Customer’s Experience & Value: Are they Connected?'
Customer’s Experience & Value: Are they Connected?
James Leighton Davis·19 April 2016·Customer Engagement
...With consumers' expectations constantly changing, companies are called to meet these transformations and provide superior customer experiences that will generate value. But, how exactly can this be done? By linking customer experience and value Read More...
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Search Result Image for 'Content Marketing's Moment of Despair: Hype or Hope?'
Content Marketing's Moment of Despair: Hype or Hope?
Mark Hewitt·18 April 2016·Customer Engagement
...Storytelling to evoke emotion at moments of key impact is not a new phenomenon in marketing. Yet in social business, the approach and tactics employed by firms and marketing organizations are not achieving the expected results.  Read More...
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Search Result Image for 'Digital Disruption: Are you up to the challenge?'
Digital Disruption: Are you up to the challenge?
James Leighton Davis·13 April 2016·The Case For Digital Transformation
...Philip Evans and Patrick Forth, senior partners and managing directors of The Boston Consulting Group's Boston and Sydney office respectively have come forward with a powerful article about digital disruption. It seems that although digital disruption is not something new to most of us, the risks and opportunities that present themselves change over time. And, without a doubt, the companies that will be the first to identify and act on those changes will have a significant competitive advantage. Read More...
 thedigitaltransformationpeople.com· 4 Shares
Search Result Image for 'Redefining Our Core Values: A Startup Story of Growing Up!'
Redefining Our Core Values: A Startup Story of Growing Up!
Sangram Vajre·10 April 2016·Strategy & Innovation
...“Getting the right people on the bus” is an essential part of growing a startup. Jim Collins wrote about this idea in his famous book Good to Great. The point is quite simple yet profound: “You are a bus driver. The bus is your company... and it’s your job to get it going. You have to decide where you’re going, how you’re going to get there, and who's going with you.” Read More...
 thedigitaltransformationpeople.com· 2 Shares
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