How Technology Can Optimize Your B2B Content Marketing Strategy | Marketing Insider Group

Michael Brenner·14 March 2019·Thought Leaders

...When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional Read More...

marketinginsidergroup.com· 96 Shares

B2B Ecommerce: Does Your Business Help Customers Help Themselves?

Barry Feldman·13 March 2019·Thought Leaders

...Barry Feldman offers 10 tips to reduce friction to boost your B2B ecommerce performance. Read More...

linkedin.com· 9 Shares

5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s

Lee Odden·13 March 2019·Thought Leaders

...space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice. There are many trends happening Read More...

toprankblog.com· 205 Shares

Does Marketing Automation Work in B2C?

·12 March 2019·Leading Publication

...Share: Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, Read More...

digitaldoughnut.com· 16 Shares

B2B Buyers Are Bored to Death with Your Marketing Speak

Shelly Kramer·12 March 2019·Thought Leaders

...B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? Read More...

broadsuite.com· 2 Shares

B2B Buyers Are Bored to Death with Your Marketing Speak

Shelly Kramer·5 March 2019·Thought Leaders

...Shelly Kramer / March 5, 2019 B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death Read More...

themarketingscope.com· 2 Shares

The best digital marketing stats we’ve seen this week – Econsultancy

Enちゃん·1 March 2019·Leading Publication

...a quarter of B2B customers from buying online A report by PushOn has revealed that B2B brands are falling behind B2C when it comes to product imagery and customer service. Read More...

econsultancy.com· 103 Shares

B2B Buyers Are Bored to Death with Your Marketing Speak

Shelly Kramer·22 February 2019·Thought Leaders

...B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? Read More...

v3b.com· 1 Share

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing

Brian Dean·19 February 2019·Customer Engagement

...gets 9.7x more shares than a post published on a B2B site. However, the distribution of shares and links for B2B and B2C publishers appears to be similar. We have Read More...

backlinko.com· 2,069 Shares

Break Free of Boring B2B with Interactive Influencer Content #B2BMX

Lee Odden·18 February 2019·Thought Leaders

...B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content Read More...

toprankblog.com· 103 Shares

8 Ways to Measure the Value of Content Marketing | USPS Delivers

Mrm-admin·13 February 2019·Customer Engagement

...The B2B market has shifted. The buyer, once beholden to a company’s sales team for all information, is now much more independent. Thanks to the internet, today’s B2B Read More...

uspsdelivers.com· 1,046 Shares

12 Best Books About Word of Mouth Marketing | Convince & Convert Word of Mouth Consulting

Posts From Jay Baer·6 February 2019·Thought Leaders

...Killer quote: Word of mouth is often thought of as something that consumer-facing companies must have but is optional (at most) for B2B companies. The opposite is true. In B2B, Read More...

convinceandconvert.com· 263 Shares