News in Digital from The Digital Transformation People #40

Welcome to News in Digital issue #40, connecting you with the latest thought leadership and people who will help you make a success of your digital transformation. In this issue, you’ll find reflections on the past 10 years of digital transformation from Didier Bonnet, Professor of Strategy and Digital Transformation at IMD Business School. You’ll also find some answers to explain why those who learn to create flywheels, network effects and focus their efforts on market opportunities and their customer’s experience will win. And finally some thoughts from the late great Clayton M. Christensen author, “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” who sadly passed away in January.

A GOOD READ

Reflections on a Decade of Digital Transformation
By Didier Bonnet
As co-Author of the groundbreaking book ‘Leading Digital’, Didier was leading the way on our understanding of digital transformation before it even became a “thing”. Here he reflects on the last decade; where are we, what we have learned and what he believes the future holds for digital transformation. Suffice it to say You ain’t seen nothing yet!

LEADERSHIP & ORGANISATION

Customer’s Experience And The Role Of The Board In Driving Digital Transformation
By Brian Solis
A call to action from Brian Solis, author, speaker and digital anthropologist to all board members and change agents to prioritize a full understanding of market evolution and evolving customer and employee behaviours and contrast and compare it to their current digital transformation and innovation roadmaps.

Reinventing the Organisation
By Dave Ulrich
Watch this 4-minute video as Dave Ulrich co-author of Reinventing the Organization explains why the old organisational models are no longer fit for purpose and how market-orientated ecosystems dramatically increase an organization’s ability to bring its capabilities to bear on market opportunities.

The five stages of the Chief Digital Officer – and why they often fail
By Michael Wade
If you are a CDO or a digital leader, there is a good chance that you are being ‘set up to fail’… Michael Wade co-Author of Orchestrating Transformation explains why in this WEF article.

STRATEGY & INNOVATION

New Growth Playbook – Amazon’s Growth Flywheel
By Simon Torrance
A short presentation from Simon Torrance explaining how Amazon creates new growth flywheels as part of its platform business model.

The Future of Platforms
By Michael A. Cusumano, David B. Yoffie, and Annabelle Gawer
Platforms power the world’s most valuable companies, but it will get harder and harder to capture and monetize their disruptive potential. From the authors of ‘The Business of Platforms’; here’s why.

Outcome-Driven Ideation: Brainstorming With The End In Mind
By Tony Ullwick 
Introducing Outcome-Driven Ideation. This new article reveals how you can revolutionize your brainstorming and ideation efforts.

SPEED & AGILITY

Agile Transformation – Some Key Themes
By Neil Perkin
Neil Perkin introduces some of the big themes that he writes about in his new book Agile Transformation: Structures, Processes and Mindsets for the Digital Age.

PEOPLE & CHANGE

Culture Transformation
By Hilton Barbour & Siobhan McHale
Thank you, Hilton Barbour, for this excellent interview Siobhan McHale on her experience as a culture change expert. A fascinating chat about “role reframing” and the culture myths that impede real culture change.

Fourteen Trends in the Future of Work
By Dion Hinchcliffe
From his article 2020 Predictions for the Future of Work, Dion Hinchcliffe highlights fourteen trends in the future of work where he sees meaningful movement when it comes to developing and improving the employee experience:

CUSTOMER ENGAGEMENT

12 Top Content Marketing Trends Just Over The Horizon
There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. Here are some of the best techniques you should be aware of for 2020.

TECHNOLOGY

Why are we still facing so many security products and vendors?
By J.C Gaillard
There are a staggering number of products and vendors active across the cybersecurity space and JC Gaillard considers what’s causing this and why it really isn’t a good thing.

Decentering from the Cloud to the Edge
By Dion Hinchliffe
A nice graphic from Dion Hinchcliffe showing why in order to take make IoT and AI perform at the edge we’ll need to go through an exercise of decentering.

TALENT

Build Vs. Buy: The Days Of Hiring Scarce Technical Skills Are Over
By Josh Bersin
With access to talent very much a competitive advantage what’s the best approach to getting it; to buy or to build? Josh Bersin discusses some latest research which suggests that build might be the best approach for top performance.

The Leadership Shortage
By Lisa Niesen
According to a recent Korn Ferry survey, nearly 70% of HR professionals aren’t confident their #leadership pipelines have the right people on tap. Is your organization prepared to lead into the future?

“If good management practice drives the failure of successful firms faced with disruptive technological change, then the usual answers to companies, problems—planning better, working harder, becoming more customer-driven, and taking a longer-term perspective—all exacerbate the problem.”
~ Clayton M. Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

IN CASE YOU MISSED IT

Know Your Customers’ “Jobs to Be Done”
By Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Harvard Business Review
“The focus on knowing more about customers has taken firms in the wrong direction.” If you want your business to remain relevant today you’d do well to focus on your customer jobs to be done. Read this classic article from the Harvard Business Review from 2016 co-authored by Clayton M. Christensen who sadly passed away this January 23rd 2020.

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