News in Digital from The Digital Transformation People #19

It takes talent to lead and deliver digital transformation but we are learning how to transform our organisations so that they become agile, focus on the needs of people and capture the power of imagination, empathy and curiosity to build a better future for us all.

We’ve assembled the insight and expertise of some great practitioners to help keep the focus on how to capture sustainable value for your organisation, your customers and your employees. Enjoy!

~ Tim Ellis, CEO and Founder
The Digital Transformation People

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A GOOD READ

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
By Tom Goodwin
This is a brilliant and entertaining book covering a wide ranging and profound topic with insight, intelligence, humanity and wit. I’d absolutely recommend it to anybody interested to know the why, what and how of where we are in this world of exponential change and importantly how to grasp the opportunities it brings to us all. Tom Goodwin’s writing is passionate, challenging and well informed which for good measure has a quotable phrase on every page. Digital Darwinism is an inspired call to action that puts empathy, humanity and imagination at its core.

Recommended reading for anybody whose role it is to help create the future because as Tom says, “We will spend all of our life in the future, so it’s worth taking a little time to think about it.” ~ Tim Ellis

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STRATEGY

Future Insight: Clarity on where to play and how to win in innovation
By Frank Mattes
Since (non-incremental) innovation is playing out in a multi-year horizon, companies need to anticipate the long-term future in order to ensure innovation effectiveness. However, this is not easy says Frank Mattes who goes on to explain how a process called ‘‘Pictures Of The Future’ can help to sharpen the focus and build up common understanding in the Senior Management team.

What Leaders Need To Do To Boost Innovation
By Alexander Osterwalder
Alexander Osterwalder, Co-Founder of Strategyzer shares four elements that are crucial for leaders who want to make innovation a reality in their companies. Bringing these elements together he says, is incredibly powerful.

The Next 10 Years Will Be About “Market Networks”
By James Currier
“Anyone who thinks it’s game over in the platform business needs to look ahead, we’re just in the early stages of evolution, creating opportunities for new entrants – here’s a perspective on “market networks”. ~ John Hagel

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HOW TO

Agile at Scale
By Darrell K. Rigby, Jeff Sutherland, Andy Noble
Expanding the number of agile teams is an important step towards increasing the agility of a business. But equally important is how those teams interact with the rest of the organization.

Feature Injection
By Chris Matts
Chris Matts talks us through the product owner role and how to understand and deliver in the most efficient way what the customer wants. Fascinating and very helpful insight.
Thanks to Abhijeet Selukar and Nader Talai for sharing.

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PEOPLE & CHANGE

Keynote: Creating a Sustainable Digital Workplace in the Exponential Era
By Dion Hinchcliffe
Bringing you right up to speed with how to create a sustainable digital workplace, from Dion Hinchcliffe an expert in information technology, business strategy, and next-generation enterprises. He is currently VP and Principal Analyst at Constellation Research, as well as Chief Strategy Officer at 7Summits.

How Design Thinking Is Disrupting HR
“Design Thinking brings an innovate approach that will change the way HR teams deliver value, organize work and find solutions.” Great insight by Albert Loyola. Thanks to Neelie Verlinden for this one.

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CUSTOMER ENGAGEMENT

The Death of Don Draper
By Ian Leslie
“Messages can be micro-targeted, but meaning has to be mass-produced”.
Great piece on the demise of advertising…or maybe not.

Targeting or mass marketing? The answer is both
By Mark Ritson
What’s the optimum balance between targeted and mass marketing? In a world where marketing effectiveness is in decline, Mark Ritson discusses where and why marketers should be directing their efforts.

Digital Marketing is sick. Who’s going to take the blame?
By Kevin Adema
It sounds like execution is under delivering and where brands really need help is with their strategy which is not something most digital marketing agencies are good at.

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TECHNOLOGY

From Here to Human-Level Artificial General Intelligence in Four (Not All That) Simple Steps
Dr. Ben Goertzel, one of the world’s foremost experts in Artificial General Intelligence asks, “What do we need to do to get from today’s narrow AI tools, which have become mainstream in business and society, to the AGI envisioned by futurists and science fiction authors?”

The 3-D Printing Playbook
By Richard A. D’Aveni
Advances in 3D Printing now provide an unprecedented ability to customize products and respond quickly to shifts in market demand. It’s becoming a full-fledged competitive weapon and this excellent article shows its potential and possibilities for the near future.

Molecular electronics could boost miniaturisation
By Joel F Hooper
As electronic devices are being scaled smaller and smaller, scientists are beginning to hit the limits of what silicon-based transistors can achieve. The field of molecular electronics offers a way around this problem, by using single molecules, each of the exact same chemical make up, to construct electronic devices.

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TALENT

Artificial Intelligence in HR – FAQs you need to be able to answer
Companies that are already using AI in HR are seeing gains in recruitment and selection efficiency, better decision making and improved employee experience. In this excellent article Volker Jacobs paints a picture of the ‘state of the union’ and discusses what is likely to happen next.

The Future of Career Sites
By Matt Alder
Matt Alder looks at the rise of career site platforms and how some forward thinking employers are leveraging lessons learned in e-commerce to gain real competitive advantage and secure the talent they need.

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LEADERSHIP

Digital Transformation – Lessons from Le Tour de France
By Simon Chan
What can the leadership style and performance methods of Sir David Brailsford teach us for the leadership of our own transformation challenges? #OCG

Is the Right Group Leading Your Digital Initiatives?
By Gerald C. Kane
Increasingly, it’s clear that for digital transformation to be successful it must be wholly supported by the CEO, holistic in its approach and devolve responsibility down through the organisation with a clear focus on the customer. And this in turn raises the importance of product development as this article ends by asking the question ‘Can an organization’s digital transformation be accomplished by focusing on product digitization?’

C-level leaders still digitally challenged
By Richard Chiumento
It seems from a recent survey by Capgemini that digital leadership is getting worse not better. Is this really the case or perhaps is some new found humility, which is a good indicator of leadership effectiveness, skewing the results towards modesty?

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~ Dan Millman in ‘Way of the Peaceful Warrior: A Book That Changes Lives’ 1980

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IN CASE YOU MISSED IT

Jeff Bezos 1997 Interview
Jeff Bezos speaking in 1997 “.. three years ago I came across this startling statistic that web usage was growing at 2,300% so I decided I would try and find a business plan that made sense in the context of that growth.”
There you have it!!

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