Universities Challenged:  Whose website is where in the league table?

We’ve ranked the SEO performance of all the universities that are listed in the Complete University Guide. Why? The removal of the student numbers cap. Increased course fees. These are just two factors behind a more competitive university battleground. Winners can enjoy spectacular growth, while conversely, losers face income challenges.  As a result, levels of marketing expenditure are soaring in the HE sector, as undergraduate and postgraduate recruitment become even more important.

Given how important websites are in all our decision making, we decided to find out just how well Britain’s universities are adapting to this new landscape. Just how well are they using the digital opportunity to rise up the HE rankings?

We’ve created a table that sorts out the high flyers from the could do betters. And for each individual university, a separate report is available that explains how to improve website visibility to search engines and overall design – a sample report is below.




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