STEM Top Influencers, Brands and Publications

STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools.

Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications into the teachings.

According to the U.S. Department of Education, only 16% of high school students are interested in a career in STEM career. This skill gap has caused a lot of businesses to struggle to fill critical roles in STEM occupations, which in turn leads to sluggish growth. According to a report by STEMconnector.org up to 2.4 million STEM jobs go unfilled. As well as a skills gap there is also a gender gap with only 16% of women globally graduate college with STEM degrees.

As a result of these findings there have been many campaigns which aim to motivate and inspire students to excel in STEM subjects and support stronger collaboration between the industry and schools.

TOP INFLUENCERS

We analysed nearly 2.4M posts on STEM from 18th July 2017 – 18th July 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top STEM influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

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TOP ACADEMICS IN STEM

Below is a list of some of the top academics in STEM. If you want to see who ranks beyond 25 be sure to download the full report!

Rank	Twitter Handle	Name	Company	Influencer Score
1	@AstronautAbby	Abigail Harrison	University of Florida	100
2	@cultofpedagogy	Jennifer Gonzalez	Cult of Pedagogy	30.6
3	@nmpanek	Natalie Panek	thepanekroom.com	64.97
4	@ImogenRCoePhD	Dr. Imogen R. Coe	Ryerson University	21.51
5	@sciencegoddess	Joanne Manaster	University of Illinois	19.91
6	@sarahdateechur	Sarah Thomas	EduMatch	22.85
7	@DrEmmaLJohnston	Prof Emma L Johnston	UNSW Sydney	18.13
8	@JenWilliamsEdu	Jennifer Williams	Participate (Education)	24.6
9	@jesswade	Dr Jess Wade	Imperial College	19.48
10	@ithinkwellHugh	Hugh Kearns	Flinders University	18.35
11	@TeacherCast	Jeffrey Bradbury	TeacherCast Educational Network	25.43
12	@mikamckinnon	Mika McKinnon	SETI Institute	18.34
13	@kejames	Karen James	Independent researcher	16.07
14	@AtheneDonald	Athene Donald	Cambridge University	17.24
15	@raulpacheco	Dr Raul Pacheco-Vega	CIDE (Centro de Investigación y Docencia Económicas A.C.)	16.96
16	@misskyritsis	Eleni Kyritsis	TeachTechPlay	15.87
17	@ProfCathHarper	Prof. Catherine Harper	University of Chichester	12.3
18	@KarlyMoura	Karly Moura	Sun Terrace Elementary Magnet School	17.89
19	@mariagalanis	Maria Arfanakis	Deerfield Public Schools District 109	14.09
20	@Rdene915	Rachelle Dene Poth	Riverview High School	12.71
21	@sophtalkssci	Soph Arthur	University of Bath	11.48
22	@NicolRHoward	Nicol R. Howard, PhD	University of Redlands	11.79
23	@kevinfolta	Kevin Folta	University of Florida	11.71
24	@SamanthaZY	Samantha Yammine	University of Toronto	14.43
25	@FunSizeSuze	Dr Suze Kundu	Discovery	12.54

 

TOP ENTREPRENEURS IN STEM

Rank	Twitter Handle	Name	Company	Influencer Score
1	@MayaAjmera	MayaAjmera	Society for Science & the Public	100
2	@coolcatteacher	coolcatteacher	Cool Cat Teacher	75.02
3	@TamaraMcCleary	TamaraMcCleary	Thulium.co	54.54
4	@markbarnes19	markbarnes19	Times 10 Publications	32.89
5	@brett7three	brett7three	ThePeaPod	30.16
6	@ShellTerrell	ShellTerrell	Teacher Reboot Camp	26.64
7	@psb_dc	psb_dc	Unconventional Ventures	27.35
8	@YvesMulkers	YvesMulkers	7wData	25.52
9	@craignewmark	craignewmark	Craigslist & Craig Newmark Philanthropies	24.53
10	@cybelenegris	cybelenegris	Webnames.ca	27.93
11	@DrKatrinaKeene	DrKatrinaKeene	Top Tech EDU	32.99
12	@ClassofYourOwn	ClassofYourOwn	Class Of Your Own Limited	17.04
13	@MarijaButkovic	MarijaButkovic	Women of Wearables	17.43
14	@mcmsharksxx	mcmsharksxx	The Fins United Initiative	14.09
15	@SnowHydro	SnowHydro	Science Borealis	9.29

#STEM: Top Influencers, Brands and Publications: CLICK TO TWEET

 

TOP INDUSTRY EXPERTS IN STEM

Rank	Twitter Handle	Name	Company	Influencer Score
1	@aimafidon	Dr Anne-Marie Imafidon	Microsoft	100
2	@TopCyberNews	Ludmila Morozova-Buss	UN Development	90.35
3	@alicekeeler	Alice Keeler	CSD Columbia	81.07
4	@RichSimmondsZA	Rich Simmonds	UN Environment	78.14
5	@ClassTechTips	Monica Burns	Fairsnape	67.55

 

TOP INDUSTRY PROFESSIONALS IN STEM

Below is a list of some of the top industry professionals in STEM. If you want to see who ranks beyond 25 you can download the full report by clicking the button below!

Rank	Twitter Handle	Name	Company	Influencer Score
1	@jasonlatimer	Jason Latimer	Fleet Science Center	100
2	@kiranshaw	Kiran Mazumdar Shaw	Biocoin	92.21
3	@2morrowknight	Sean Gardner	World Communication Forum	81.54
4	@GoogleExpertUK	Susan Dolan	The Queen’s Young Leaders Programme	56.69
5	@annemariayritys	Anne-Maria Yritys	Yritys Executive Services	53.56
6	@Ehmee	Emily Graslie	The Field Museum	53.18
7	@LarisaBDodoo	Larisa Bowen-Dodoo	British Council	45.21
8	@andi_staub	Andreas Staub	FehrAdvice & Partners AG	35.51
9	@sallyeaves	Sally Eaves	Forbes Technology Council	30.1
10	@rachelloumiller	Rachel Miller	Thulium	29.88
11	@CaraSantaMaria	Cara Santa Maria	Talk Nerdy Podcast	28.8
12	@akwyz	Antonio Vieira Santos	Atos	27.78
13	@sandy_carter	Sandy Carter	Amazon Web Services	26.72
14	@Stephencgill	Stephen Gill	Institute of Refrigeration	26.17
15	@GerryMoran	Gerry Moran	Cognizant	24.1
16	@vijaysharma1122	Vijay Sharma, PhD	Nuj Environ Laboratory	22.61
17	@OttLegalRebels	Marc R Gagné	Gagne Legal Services	21.86
18	@camsiemcadams	Camsie McAdams	Discovery Inc	21.03
19	@guzmand	Danielle Guzman	Mercer	20.39
20	@DrLucyRogers	Dr Lucy Rogers	Guild of Makers	19
21	@HeyDrWilson	Dr. Caleph B. Wilson	Miltenyi Biotec	17.81
22	@CunninghamEiE	Christine Cunningham	EiE (Engineering is Elementary)	16.59
23	@MVEG001	Dr Marguerite Evans-Galea	Industry Mentoring Network in STEM (IMNIS)	16.27
24	@mtholfsen	Mike Tholfsen	Microsoft	15.7
25	@AnjaHoffmann	Anja Hoffmann	Sentio Lab	15.7

TOP MEDIA INFLUENCERS IN STEM

Rank	Twitter Handle	Name	Company	Influencer Score
1	@gregfoot	Greg Foot	BBC Earth	100
2	@elakdawalla	Emily Lakdawalla	The Planetary Society	96.65
3	@EWmdavis	Michelle Davis	EdWeek Market Brief	81.95
4	@JenLucPiquant	Jennifer Ouellette	Quanta magazine	73.49
5	@TomChivers	Tom Chivers	tomchivers.com	35.89

 

TOP POLITICAL INFLUENCERS IN STEM

Rank	Twitter Handle	Name	Company	Influencer Score
1	@ScienceChiefAu	Chief Scientist	Australian Governement	100
2	@KirstyDuncanMP	Kirsty Duncan	Liberal MP Canada	35.75
3	@EvaKaili	Eva Kaili	European Parliament	20.12

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online STEM conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

 

TOP BRANDS IN STEM

 

TOP 50 PUBLICATIONS IN STEM

Rank	Twitter Handle	Name	Influencer Score
1	@TechCrunch	TechCrunch	100
2	@Forbes	Forbes	83.73
3	@EdTech_K12	EdTech K–12 Magazine	50.98
4	@mashable	Mashable	47
5	@EducationDive	Education Dive	46.23
6	@educationweek	Education Week	44.94
7	@nytimes	The New York Times	41.68
8	@nature	nature	39.74
9	@techedvocate	thetechedvocate	38.48
10	@WomanthologyUK	Womanthology	33.05
11	@sciam	Scientific American	31.45
12	@WIRED	WIRED	30.66
13	@WSJ	The Wall Street Journal	29.31
14	@eschoolnews	eSchool News	27.89
15	@Educ_Technology	Education Technology	27.71
16	@sciencemagazine	Science Magazine	27.37
17	@TheEconomist	The Economist	25.93
18	@business	Bloomberg	25.73
19	@itworldca	IT World Canada	25.09
20	@Reuters	Reuters Top News	24.67
21	@verge	The Verge	23.89
22	@siliconrepublic	SiliconRepublic	22.08
23	@CosmosMagazine	Cosmos Magazine	19.89
24	@BBC	BBC	19.81
25	@Gizmodo	Gizmodo	19.29
26	@scifri	Science Friday	19.08
27	@TheAtlantic	The Atlantic	18.93
28	@QuantaMagazine	Quanta Magazine	18.89
29	@ComputerWeekly	ComputerWeekly	18.25
30	@Medium	Medium	17.51
31	@crscience	CRS	17.21
32	@The74	The 74	16.88
33	@newscientist	New Scientist	16.79
34	@Inc	Inc.	16.49
35	@CNET	CNET	16.38
36	@CNBC	CNBC	16.09
37	@FinancialTimes	Financial Times	15.95
38	@Recode	Recode	15.87
39	@TriplePundit	TriplePundit.com	15.18
40	@techUK	techUK	14.22
41	@engadget	Engadget	14.21
42	@InnoTechToday	Innovation & Tech Today	14.2
43	@businessinsider	Business Insider	13.22
44	@PCMag	PCMag	12.98
45	@PopSci	Popular Science	12.91
46	@WomenatForbes	Women@Forbes	12.46
47	@AcademyToday	Academy Today	12.44
48	@BBCClick	BBC Click	12.25
49	@SciGirls	SciGirls	11.71
50	@physorg_com	Phys.org	11.63

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around STEM.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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