Coronavirus didn’t kill your business. You did!
Every day for the past few months we’ve heard stories of well-known businesses folding and…
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Brand
The five most valuable global retail brands in the surreal age of COVID-19
Every year I look forward to the latest BrandZ Global Most Valuable Brands Report. Timely…
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Why your brand promise is your most powerful tool
Your brand promise should be the very centre of your organisation, but many businesses and…
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Brands vs. Covid-19
It’s only when the virus hits the bottom line; you discover who your brands are.…
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Why storytelling is key to marketing and user experience design
We’re all vying for audience attention. You’re there trying to promote your service or product…
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The Top 10 Global Brands of 2019 in Retail, Apparel, and Luxury
In today’s increasingly complex world, branding is critical to lasting success. Every year, I look…
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Your brand and customer experience
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn.…
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VR, AR, QR: The digital ways we shop in store
The rise of online shopping makes it easy to buy things in the digital realm…
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There’s only one cause of transformation failure … and you can fix it!
I have lost count of the number of senior executives I’ve met who simply don’t…
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How failure of the recycling brand promise is being punished by disruption from an adjacent sector
I may run the risk of sounding like an old moaner, but I’m running out…
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Unlocking innovation in your organisation
The original Saatchi & Saatchi Advertising had no problem unlocking innovation. However, when Maurice and…
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When “Employer Branding” isn’t helpful
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may…
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