Business Intelligence – Top Influencers, Brands and Publications

Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection, integration, analysis, and presentation of business information to improve and optimize decisions and performance. Business intelligence can be used by companies to support a wide range of business choices ranging from basic operating decisions such as product positioning or pricing to more strategic decisions such as priorities and goals.

BI is most effective when it combines external data from the market in which a business operates with internal data from company sources such as financial data. Business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments and to gauge the impact of marketing efforts.

TOP INFLUENCERS

We analysed nearly 1.3M business intelligence posts from 28th May 2017 – 28th May 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.Below is a list of the top business intelligence influencers segmented by job role. If you want to see who ranks beyond these lists be sure to download the full report by clicking the download button below!

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TOP 10 ANALYSTS IN BUSINESS INTELLIGENCE

 

TOP 5 BUSINESS LEADERS IN BUSINESS INTELLIGENCE

Rank	Twitter Handle	Name	Company	Influencer Score
1	@schmarzo	Bill Schmarzo	Hitachi Vantara	100
2	@timoelliott	Timo Elliott	SAP	24.78
3	@rautsan	Sandeep Raut	NIIT Technologies	12.96
4	@chboursin	Christine Boursin	Le Groupe La Poste	13.1
5	@arjenvanberkum	Arjen van Berkum	Conclusion	19.28

 

TOP 25 ENTREPRENEURS IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence entrepreneurs. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

#BusinessIntelligence: Top 100 Influencers, Brands and Publications

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TOP 25 INDUSTRY PROFESSIONALS IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence industry professional. If you want to see who ranks from 1-50 be sure to download the full report!

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Rank	Twitter Handle	Name	Company	Influencer Score
1	@meetdux	Dux Raymond Sy	Avepoint	100
2	@Ronald_vanLoon	Ronald van Loon	Adversitement	21.28
3	@Rad_Reza	Reza Rad	RADACAD	20.22
4	@marcorus	Marco Russo	SQLBI	14.08
5	@YvesMulkers	Yves Mulkers	Right Relevance, Inc	13.21
6	@dbstodder	David Stodder	TDWI	12.09
7	@LouisColumbus	Louis Columbus	IQMS	11.99
8	@GuyInACube	Adam Saxton	Microsoft	10.18
9	@PhilSeamark	Phil Seamark	RADACAD	7.44
10	@knight_devin	Devin Knight	Pragmatic Works	6.5
11	@cjiqbal	Chaudhry Javed Iqbal	British Council	6.27
12	@andi_staub	Andreas Staub	FehrAdvice	5.71
13	@MikeQuindazzi	Mike Quindazzi	PwC	5.53
14	@antgrasso	Antonio Grasso	Digital Business Innovation Srl	5.53
15	@fmarin_ES	Fernando Marín	CIVITAS	5.17
16	@SteveMillerNY	Steve Miller	Softomotive	5.15
17	@jblefevre60	Jean-Baptiste Lefevre #VivaTech2018	BNP Paribas	4.04
18	@simonlporter	Simon Porter	NGA Human Resources	3.8
19	@itsAswath	Aswath	IBM	3.67
20	@DaveRubal	David Rubal, CISSP	Dell EMC	3.43
21	@shawnrog	Shawn Rogers	TIBCO Software	3.25
22	@jenstirrup	Jen Stirrup	Data Relish Ltd	3.16
23	@johnlmyers44	johnlmyers44	Enterprise Management Associates	3.13
24	@rikwalters	Rik Walters	SnapLogic	2.71
25	@HansMichielscom	Hans Michiels	Smurfit Kappa	2.44

 

TOP 15 MARKETERS IN BUSINESS INTELLIGENCE

Below is a list of the top 10 business intelligence marketers. If you want to see who ranks from 1-20 be sure to download the full report!

#BusinessIntelligence: Top 100 Influencers, Brands and Publications

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MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online business intelligence conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP 50 BRANDS

Below is a list of the top 50 business intelligence brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Influencer Score
1	@MSPowerBI	Power BI	100
2	@Sisense	Sisense	54.76
3	@constellationr	Constellation R	42.21
4	@MicroStrategy	MicroStrategy	39.91
5	@ipfconline1	ipfconline	40.62
6	@7wData	7wdata	39.82
7	@Acuvate	Acuvate Software	24.15
8	@BARC_Research	BARC	21.08
9	@GCPcloud	Google Cloud Platform	31.85
10	@analyticbridge	Data Science Central	25.66
11	@qlik	Qlik	21.69
12	@LookerData	Looker	18.59
13	@TDWI	TDWI	19.87
14	@TIBCO	TIBCO Software	19.07
15	@Dataversity	DATAVERSITY	19.03
16	@DeepSingularity	DeepSingularity	17.27
17	@PhocasSoftware	Phocas Software	16.49
18	@Orcanintell	Orcan Intelligence	14.27
19	@IBMBizAnalytics	IBM Business Analytics	15.57
20	@Jadirectivestwt	JA Directives	12.38
21	@EXPconsultingES	EXPconsulting Corp	11.31
22	@CXPgroup	CXP Group	11.45
23	@BRIDGEi2i	BRIDGEi2i Analytics	11.76
24	@SAPAnalytics	SAP Analytics	14.57
25	@datanami	Datanami	9.8
26	@powerpivotpro	PowerPivotPro	8.93
27	@Business_AI	AI Business	10.89
28	@Big_Squid	Big Squid	7.85
29	@Technology_Adv	TechnologyAdvice	8.71
30	@LogiNext	LogiNext	9.24
31	@ventanaresearch	Ventana Research	8.4
32	@imarketing111	Digital Marketing	8.3
33	@globemarketing	Marketing Products	8.09
34	@UCStrategies	Biz Comm Strategies	10.08
35	@Treadstone71LLC	Treadstone 71	20.19
36	@Norway888	Norway marketing	7.08
37	@Trifacta	Trifacta	7.45
38	@Capterra	Capterra	7.64
39	@datameer	Datameer	7.54
40	@jamsovaluesmart	JAMSO	7.97
41	@DataRobot	DataRobot	7.48
42	@mapr	MapR Technologies	9.14
43	@analyticsonfire	Analytics on Fire	7.38
44	@cloudera	Cloudera	10.56
45	@ESOMAR	ESOMAR	8.31
46	@Mapbox	Mapbox #explorelocate	8.18
47	@insightsquared	InsightSquared	5.98
48	@HitachiVantara	Hitachi Vantara	6.98
49	@ExperianDataLab	Experian DataLab	6.82
50	@trustradius	TrustRadius	5.18

 

TOP 50 PUBLICATIONS

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Rank	Twitter Handle	Name	Influencer Score
1	@cmswire	CMSWire.com	100
2	@InformationWeek	InformationWeek	79.02
3	@ZDNet	ZDNet	40.3
4	@CIOonline	CIO.com	36.5
5	@biconnections	BIconnections	31.77
6	@ticbeat	TICbeat	18.3
7	@DataScienceCtrl	Data Science Central	16.55
8	@TechNative	TechNative	14.57
9	@DataconomyMedia	Dataconomy	13
10	@SmartDataCo	SmartData Collective	12.08
11	@InsightBrief	InsightBrief	10.48
12	@BizAnalyticsTT	sBusinessAnalytics	7.78
13	@Datafloq	Datafloq	7.53
14	@TechRepublic	TechRepublic	7.39
15	@cioreview	CIOReview	7.17
16	@frenchweb	frenchweb	6.46
17	@Solution_Review	SolutionsReview	5.94
18	@DisruptionHub	D/SRUPTION	5.42
19	@sdtimes	SD Times	5.18
20	@ITWeb	ITWeb News Publication	5.02
21	@digitaljournal	Digital Journal	4.3
22	@StartUpRealTime	StartUpNews	4.26
23	@AnalyticsVidhya	Analytics Vidhya	4.23
24	@ITPro	IT Pro	4.22
25	@sectest9	Security Testing	4.17
26	@HIMSS	HIMSS	4.09
27	@HITpol	HealthIT Policy	3.9
28	@sqlpass	PASS	3.67
29	@AnalyticsWeek	AnalyticsWeek	3.65
30	@dbtrends	DBTA Magazine	3.61
31	@CStoreNews_	C-Store News	3.5
32	@toptechticker	toptechticker	3.27
33	@TechNativeWire	TechNative Wire	3.27
34	@HITAnalytics	HealthITAnalytics	3.25
35	@Primal_Digest	Primal Digest	3.11
36	@robinsnewswire	Global News Report	3.01
37	@fintechna	FINTECHNA	2.98
38	@odbmsorg	odbms.org	2.97
39	@smartcityfeed	Smart City Feed	2.97
40	@nexusgrado	Nexus Informática	2.79
41	@EdGameTec	EdTech	2.69
42	@VizWorld	VizWorld.com	2.66
43	@TechNowOrNever	Tech Now or Never	2.62
44	@BusinessWorldIE	Business World	2.52
45	@SMNewsdaily	Social Media News	2.5
46	@TechVisorNL	TechVisor	2.46
47	@IoTJournal	IoT Journal	2.46
48	@BigdAnalytics	Bigdata Analytics	2.44
49	@B2BNewsNetwork	B2B News Network	2.41
50	@InfonomicsToday	Infonomics® Today	2.39

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around business intelligence.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter,
Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers).

If you want to learn more, please read our article that outlines How to identify your target influencers.

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