The Value of Data Dredging
There are many people who doubt the value of data. We shouldn’t just ignore them. It’s…
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Data & Analytics
What is Marketing Research?
When I began my marketing research career in the 1980s, I never would have imagined…
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What to Look for in a Statistician
If you're looking for a statistician to hire or subcontract to, here are some things you…
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The Single Biggest Thing Missing in Research Today: A Discussion with Ron Sellers
MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of…
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You gotta fight for your right to paaaarty / to be forgotten
Consumers will be presented with choices over sharing data. And that's likely to lead to…
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Statistics Is Easy?
With today’s software, statistics is easy, right? Wrong. Even before the start of Data Mania, circa…
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Statistical Thinking and the Art of Lawnmower Maintenance
There is a common misperception that statistics is just means, standard deviations and t-tests. It’s…
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Measure for measure’s sake?
Just because you can measure something should you? The proliferation of analytics and management and…
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Costly Mistakes Marketing Researchers Make
Here are some common and often costly mistakes we marketing researchers make. …
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Vital Statistics You Never Learned…Because They’re Never Taught
Marketing scientist Kevin Gray asks Professor Frank Harrell (Professor of Biostatistics and Founding Chair of…
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Statistical Mistakes Even Scientists Make
Scientists are all experts in statistics, right? Wrong. This humorous clip, Biologist talks to statistician, featured in…
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