The Single Biggest Thing Missing in Research Today: A Discussion with Ron Sellers

MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests. We ask our guests questions you would want to ask, the way you would ask them, not just what we’re interested in. And, we let our guests speak for themselves even when we disagree.   

For today’s discussion, we’ve invited Ron Sellers, President at Grey Matter Research & Consulting. Ron is a veteran U.S. based marketing researcher and well known to many of you. Ron has a knack for pointing out, in simple language, things even MR veterans hadn’t spotted. He’s also not afraid to bring up topics considered heretical by the MR Establishment. We were very pleased to have Ron as our guest and bet you’ll enjoy this session as much as we did.

These podcasts are perfect for commutes or when you’re tired of reading or staring at a computer screen! Below are links to the ones we’ve done so far, including Ron’s. They’re audio only and no registration is necessary:

“The Single Biggest Thing Missing in Research Today” (Ron Sellers, Grey Matter Research & Consulting)

“Data, Analytics and Decisions: Rhetoric versus Reality” (Professor Koen Pauwels, Ozyegin University and University of Groningen)

“Data Science Uses, Excuses and Abuses” (Eric King, The Modeling Agency)

“Will you still need me? Marketing to Seniors” (Professor Florian Kohlbacher, Xi’an Jiaotong-Liverpool University)

“The Coming Deluge of Analytics Malpractice” (Randy Bartlett, Blue Sigma Analytics)

“Semiotics: The Problem Child of Qualitative Research” (Sue Bell, Susan Bell Research)

“Tips for Marketing Researchers, Young and ‘Old'” (Professor John Roberts, University of New South Wales)

“When Bringing Technology To MR Is No Longer About Being MR Driven” (Greg Armshaw, marketing technologist)

“Thinking Mistakes Marketers Make” (Terry Grapentine, Grapentine Company)

“When Everyone is a Single Child??” (Kevin Lee, China Youthology)

“Is There Too Much Gloom and Doom About MR?” (David McCallum, Gordon & McCallum)

“AI: Reality, Science Fiction and the Future” (Mei Marker,

“Conjoint Analysis: Making It Work For You” (Part 1) (Terry Flynn, TF Choices LTD)

“Conjoint Analysis: Making It Work For You” (Part 2) (Terry Flynn, TF Choices LTD)

“Social Media: Promises, Challenges and the Future” (Professor Raoul K├╝bler, Ozyegin University)

“How to Choose the Right Online Qual Method?” (Jennifer Dale, InsideHeads)

“Market Research in 2025” (Ray Poynter, The Future Place)

“Where Behavioral Economics Fits in the Customer Insight Landscape” (Bri Williams, People Patterns)

“New MR Tech We Can’t Ignore” (Leonard Murphy, GreenBook, Gen2 Advisors)

“Ethnography: Making Meaning from the Mundane” (Gordon Milne, Ipsos)


“Shiny New BS is Still BS” (Steve Needel, Advanced Simulations)

“‘Healthy’ Research in India” (Pravin Shear, krea)

“Shopper Research – What’s It Really All About?” (Mike Anthony, engage ltd)

“Real Survey Tips for Real Marketing Researchers” (Annie Pettit)

“How Marketing Researchers Can Be Better Buyers of Marketing Research” (Mark Earls, Herd Consultancy)

“Advertising Research: How We Got Here, Where Are We Going?” (Joe Plummer, Sunstar Americas Foundation)

“Marketing Mix Modeling: What’s It All About?” (Professor Mike Hanssens, UCLA)

“Myths and Misconceptions about China” (Shaun Rein, CMR)

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