Which Comes First, the Data or the Egg?
Is there fool’s gold in them thar hills? Any statistician or data scientist at one point…
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Data & Analytics
Preaching About Primary Research
If marketing researchers disregard primary research, they're going to be punished. Data, data, everywhere, Nor any drop to…
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My Favourite Cognitive Biases
Here are the cognitive biases I encounter most frequently in my line of work or that…
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Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
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Science and Pseudoscience in Marketing Research
Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how…
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Why Worry About Data Quality?
A good data analyst may seem like a pretty neurotic person to everyone else. Why do…
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Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Why are the BI rock stars reluctant to take on unstructured data?
For decades now Business Intelligence and Analytics folks have been the rock stars of the…
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Self-service BI is a myth
Face it. It’s not a thing. Or, at least the way the concept is spun,…
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Why did analytics fail us in the 2016 U.S election?
We’re so sophisticated, aren’t we? We track, collect, analyze and do predictive modeling using data from…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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