Rita McGrath is a best-selling author, speaker and strategic advisor and Professor at Columbia Business School. She is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013), Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed. She is a highly sought-after speaker at exclusive corporate events around the globe, such as the Global Peter Drucker Forum.

I help corporate managers & leaders orchestrate digital business transformation.

Roger Martin is renowned for his strategic framework known as “Playing to Win,” co-authored with A.G. Lafley, the former CEO of Procter & Gamble. This framework emphasizes the importance of making clear choices about where and how to play in the marketplace to achieve sustainable competitive advantage.

2x Best-selling Author | 3x HBR Top10 | WEF YGL | Thinkers50 | INSEAD EIR | IIM Distinguished Alumnus

Culture Transformer | Author of “The Insider’s Guide to Culture Change” | EGM People, Culture & Change at DuluxGroup | Thinkers50 Radar 2020