The Athena Boom: Women in Analytics

Piyanka Jain·1 December 2016·Data & Analytics

...It was 2008. I had just entered a meeting room full of just women-for the first time ever in my life! I walked back out to check the meeting room name to make sure I was in the right place. I was the recently hired senior analyst meeting the Adobe campaign team for the first time. Read More...

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Why the CDO is about Insights, Not Data

Ben Thompson·1 December 2016·Data & Analytics

...We talk a lot about data being a being a key differentiator in the modern enterprise. But what do we actually mean by that? We already possess way more data than any other generation in the history of mankind, and those volumes are exploding by the day. Do we really want more of it filling up our lakes and warehouses? Read More...

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Agile Risk and Issue management & reporting

Craig Cockburn·1 December 2016·Delivery

...I have worked in many places as an agile coach, delivery manager and agile project manager where teams do the maintenance of the product backlog and product delivery effectively, but when it comes to the more "project management" activities there are sometimes tendencies to use more waterfall techniques that are less suitable to agile. Read More...

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The Year of Account-Based Marketing Comes to a Head at Dreamforce

Sangram Vajre·1 December 2016·Customer Engagement

...After the #FlipMyFunnel conference in Boston, where we filmed the "professors" for ABM University, one of the professors, Tyler Lessard, said something which really stuck with me. Tyler said the ABMU professors should do a reality show for "The Amazing ABM Race" where it would be marketer vs. marketer in a series of marketing challenges. Only one will survive to claim the grand prize of eating house-smoked bacon from Heinz Marketing, Tyler joked to me in an email. Read More...

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Cyber Regs for Banks & Insurers May Be Only Weeks Away

Judy Selby·1 December 2016·Cyber Security

...Last September, New York's Department of Financial Services (DFS) took a major step forward in its efforts to improve the cybersecurity posture of financial institutions (including banks and insurance companies) by proposing the first-in-country cybersecurity regulations. By any measure, the proposed regulations are comprehensive and demanding, and admittedly are intended by DFS to be "groundbreaking." The proposal contains a number of prescriptive requirements that are substantially more rigorous than current best practices and would require major operational changes for many organizations. Read More...

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Wanted. Chief Digital Officer…

Craig Cockburn·1 December 2016·People & Change

...Must love Waterfall techniques, email, form filling. No mobile experience necessary.  Must have plenty of spare time. I have recently completed reading the excellent book The Goal by Eliyahu M. Goldratt which claims to have transformed management thinking. I am applying what I learned by reading this transformational book and as a result must abandon much of my leadership thinking. Read More...

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Scott’s Solution – Getting to “Rinse & Repeat”

Derek Miers·1 December 2016·People & Change

...You may remember Scott's Dilemma.  Within that post we outlined a somewhat realistic description of an aspiring change agent who wanted to transform his 100 year old defense contractor.  A few of the couple of hundred viewers offered comments -your thoughtful suggestions were most welcome. Apart from hinting that Scott should head for the hills, the primary advice was to find like-minded managers within the organisation to highlight any dissonance between business challenges and espoused mission, vision, and strategy. Read More...

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Getting millennial hires by giving back

Carla Curtsinger·1 December 2016·People & Change

...Competition for talent is tough these days. Now that millennials are the largest segment of the US population, master of ceremonies Carla Curtsinger discusses why using a more value-based recruiting approach might prove successful. Read More...

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People analytics – The 2016 bottom line

Max Blumberg·30 November 2016·People & Change

...HR analytics is more than simply data mining on employee efficiency. Beyond this it ultimately aims to provide tangible insight into the processes that define the day-to-day business operations - the pre-set actions taken that ultimately lead to the pence and pound on the bottom line. At its heart, it is about improving strategy and processes. Read More...

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Avoiding People Analytics Project Failure

Max Blumberg·30 November 2016·People & Change

...Making sense of people data is a struggle for many HR professionals. People analytics is only effective when data collection is focused on achieving a particular management objective - such as improving talent management processes, recruitment or retention, or to demonstrate HR's contribution to the value/ROI of these processes. Read More...

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Multilevel, Longitudinal and Growth Modeling

Kevin Gray·30 November 2016·Data & Analytics

...Though written from the perspective of a Marketing Researcher, I think (and hope!) this post will be relevant to researchers and Data Scientists working in many fields.  Multilevel, Longitudinal and Growth models are related methods that originated largely independently in Statistics, Econometrics, Psychometrics and other fields. They are used in Marketing Research as well, though perhaps less often than they should be. Choice Modeling is one example. They are complex and sometimes confusing subjects, as authors from different disciplines may use the same terms to mean different things and different terms to mean the same things. Read More...

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New MR Tech We Can’t Ignore – A Discussion with Leonard Murphy

Kevin Gray·30 November 2016·Data & Analytics

...Marketing Research is being flooded with new technology. If your head is swimming, you're not alone. Which new developments should we pay most attention to? MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests. We ask our guests questions you would want to ask, the way you would ask them, not just what we're interested in.  And, we let our guests speak for themselves even when we disagree. Read More...

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