Curing the Sales Lead Drought

Kenneth Gustin·20 July 2017·Customer Engagement

...I’ve been selling for decades, and have never seen such a drought of leads as I have in the last year. A company I used to work for had a staff of Business Development reps whose only job was to generate leads for the sales folks like me. These folks spent forty hours a week sending e-mails, making cold and warm calls, and generating lists and lists, and lists. Read More...

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Thinking about the Future: Digital Strategy

Nigel Tebbutt·17 July 2017·Strategy & Innovation

...Technology Disruption through Digital Transformation is a high-impact catalyst for Economic Restructuring across global markets – generating enhanced business performance and accelerated sales revenue through novel and innovative Digital Business Operating Models. Digital Strategy – Problem / Opportunity Domain The key challenges for enterprises thinking… Read More...

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Decoding Digital Culture

Joseph Dolphin·16 July 2017·People & Change

...What is Digital? Digital is not about tools and platforms. It is about culture. How? There are over 50,000 non-branded beauty vloggers online on YouTube. There are over 100 hours of beauty content uploaded each day. Beauty videos got over a billion views per month. A certain Bethany Mota has over 5 million subscribers. Read More...

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The Top 10 Brands of 2017 in Retail, Technology, and Leadership

Tony D'Onofrio·16 July 2017·Customer Engagement

...As reflected on my personal website, my endless curiosity journey has focused on three topics: retail, technology, and leadership. The subplot spotlight to all three categories has been a passion for branding.  Read More...

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Exploring business capability gaps

Peter Murchland·16 July 2017·Strategy & Innovation

...Over ten years ago, I encountered a professional services organisation which was seeking to improve the performance of its sales capability. As I looked at their existing capability, I found: well-defined processes for the various elements of the sales cycle a leading CRM based system to support the process effective… Read More...

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Why Customize?

Kevin Gray·16 July 2017·Delivery

...Many marketing researchers work with standardized proprietary methodologies and wonder why all research can't be done that way. There are many reasons.  Read More...

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Healthcare technology: drowning in buzzword soup

Ben Thompson·16 July 2017·Enabling Technologies

...Cloud. Big Data. IoT. Wearables. Automation. Transformation. Disruption. AI. Whichever industry you work in, it’s hard to avoid today’s technology buzzwords. And that’s especially true in healthcare, with 3D bioprinting, nanomedicine, smart machines and a raft of other emerging technologies all gaining significant media airspace in recent months. Read More...

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Security in the Cloud: What has changed?

JC GAILLARD·16 July 2017·Enabling Technologies

...Cloud computing has been a hot topic for the best part of the last five years. And security considerations have been at the heart of many cloud discussions throughout. However, the context against which many Cloud decisions are made is changing. Read More...

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How to build the experiences your customers want

Alan Thorpe·16 July 2017·Customer Engagement

...Alan Thorpe, Managing Director of Bray Leino Yucca, explains that the ability to rapidly innovate and adopt new customer experience models has become the key difference between organisational success or failure. Re-imagineering of customer experiences is the new competitive battleground and goes way beyond marketing. Read More...

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Steps to avoid a digital disconnect

Richard Chiumento·16 July 2017·Customer Engagement

...The new breed of always-on, 24-7 digital consumer has been a focus of interest for the past two years or more by Rialto. Customers are more discerning, more expectant and less loyal because they can afford to be. The so-called switching economy has meant that there is always another supplier out there which can offer a better deal. Read More...

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How to Save Marketing

Kevin Gray·16 July 2017·Customer Engagement

...Marketing is not in great shape. What can we do about it? Flashing back, some of you may remember when marketing was poised to take over the business world. Marketing was on the threshold of becoming the nucleus of the modern organization and everything else - engineering, operations, sales, and even finance - would be satellites orbiting this function.   Read More...

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Digital has transformed – have you and your organization?

Mark Hewitt·16 July 2017·The Case For Digital Transformation

...It is widely accepted that in order to remain relevant and competitive in today's marketplace, individuals and organizations must embrace change and be open to perpetual learning and improvement. Read More...

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