Creating Customer Constellations – Episode 2: Creating Bright Stars

Samuel Church·23 May 2018·Customer Engagement

...In my previous article, I set out the Customer Constellation Model which can be used to help you develop an effective customer engagement strategy. The key aspects of this model are: Stars – individual products and services Black Holes – products and services viewed by the customer as lacking… Read More...

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Creating Customer Constellations

Samuel Church·23 May 2018·Customer Engagement

...Modern customer engagement strategies tend to focus on ‘owning’ a customer, or at the very least, capturing a greater proportion of the ‘customer universe’ (i.e. having a greater presence in the mind of the customer). Aside from being a useful call to arms, it does not provide any clarity on… Read More...

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BHF Sprint in a Day: Agile Myth Busting

Phil Dearson·22 May 2018·Delivery

...Recently we’ve had the very great pleasure of designing a Sprint in a Day workshop with the team at the British Heart Foundation. There’s no shortage of jibber-jabber about “agile” in media and business circles, so we focused on designing something very practical in an attempt to… Read More...

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FinTech 2018: Hot Topics and Top Influencers

Joe Fields·21 May 2018·The Case For Digital Transformation

...FinTech is a relatively new industry applying technology to improve financial activities. FinTech companies consist of both startups and established financial and technology companies trying to replace or enhance services provided by existing financial companies. Typical areas in which FinTech companies operate include online and mobile payments, alternative finance and financial management. Investment into… Read More...

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The Book of Why

Kevin Gray·21 May 2018·Data & Analytics

...UCLA computer scientist Judea Pearl has made noteworthy contributions to artificial intelligence, Bayesian networks, and causal analysis. These achievements notwithstanding, Pearl holds some views on data many statisticians may find odd or exaggerated. Here are a few examples from his latest book, The Book of Why: The New Science… Read More...

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K-Means Clustering Algorithm – A Case Study

Birendra Kumar Sahu·20 May 2018·Data & Analytics

...This experiment clusters similar companies into the same group given their Wikipedia articles and can be used to assign a cluster to a new company. This is the Azure ML case study. The model is explained in detail below. Description This case study demonstrates how to use the K-Means clustering… Read More...

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Do you plan tactically or strategically?

Roderic Yapp·20 May 2018·People & Change

...We are far better at planning for the short-term than we are for the long-term. Think about when you get in the car. If you don’t know where you are going, you tap in the details to a sat-nav system to tell you the route. You might have an advanced system… Read More...

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Change the Old or Build the New?

Lee Bryant·17 May 2018·People & Change

...We work with large organisations that have typically optimised their management structures and operations over time to become very efficient at doing what they used to do. The cost of micro-managing downwards by KPI and reporting is huge, but this is offset by scale advantages and efficiencies lower down the… Read More...

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An automated future that works for all

Richard Chiumento·17 May 2018·People & Change

...Workforces are fast becoming used to the notion of having robots and automation as their fellow colleagues. A large-scale study carried out on 36,000 consumers in 18 countries found that more than 70 per cent of consumers stated that there had been an increased use in automation technology such as… Read More...

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Does your tech for good website sound too techie? Here’s how to fix it.

Natalie Smithson·16 May 2018·Customer Engagement

...Remember that persistent line from the shampoo ad? “Here comes the science bit. Concentrate!” It’s a bit like the problem we have today when we talk about machines, computer networks, and digital devices. People glaze over at the science part, which is just about anything that goes below the surface level of… Read More...

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Seamless Customer Experience for Telcos: A Practical Approach

Ronald van Loon·16 May 2018·Customer Engagement

...In this age of data and convenience, customers across the globe are getting used to great customer experience from numerous companies. Big names such as Google, Apple, Amazon, and many others lead the way when it comes to ensuring a seamless customer experience. While these names lead the front, Telcos… Read More...

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Why Content Marketing Doesn’t Work

Phil Darby·16 May 2018·Customer Engagement

...It’s hard being a marketer. Mostly because people think we all talk boll*cks a lot of the time. Sadly there’s too much truth in this assertion. Take some of the claims made by so-called “content marketing specialists“.      Video content needs to be six minutes long – nonsense!      Written content… Read More...

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