Dear Marketing, We’ve Stopped Listening

Kenneth Gustin·30 July 2018·Customer Engagement

...In a recent article Lee Oden, of TopRank Marketing, made the case that trust in Marketing is at risk. Now, this seems to come as a shock ONLY to Marketers. The rest of us have been questioning marketing claims since the fast talking “experts” were selling snake oil off the back of… Read More...

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The Future of Business for an Intelligent World

Ronald van Loon·30 July 2018·Strategy & Innovation

...The intelligent world is truly upon us, and based on the technological advancements that we are becoming used to, one cannot wait for the future to arrive. In this intelligent world, there is pressure on businesses to deliver an exceptional customer experience, and to use every technology they can… Read More...

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Buyer Considerations – To buy, or not to buy: that is the question (Part 3)

Samuel Church·29 July 2018·Strategy & Innovation

...In part 2 of this series of 3 articles, we explored the key seller considerations when disposing of a portfolio / book of business. This culminated in an action / consideration list, including the following: Create the ‘Sale Story’ Establish a Minimum Valuation Identify Potential Buyers Conduct Vendor Due… Read More...

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The Future of Career Sites

Matt Alder·29 July 2018·People & Change

...The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly changed the way they think about recruitment and employer branding. Read More...

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AI in SaaS

Nathan Sykes·26 July 2018·Enabling Technologies

...SaaS or software-as-a-service platforms specialize in mass data processing in more ways than one. The content alone is stored remotely and streamed — as data packets no less — to a remote machine. But the technology has also evolved to the point where entire systems are delivered via the… Read More...

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STEM Top Influencers, Brands and Publications

Joe Fields·25 July 2018·Customer Engagement

...STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in schools. Rather than teach these four disciplines as separate subjects, grouping them together under the heading STEM means schools take a more interdisciplinary approach, often integrating real-world applications… Read More...

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Artificial Intelligence in Motion

Ronald van Loon·25 July 2018·Enabling Technologies

...The developments in the field of Artificial Intelligence (AI) are largely unprecedented, and have opened the doors towards a lot of new pathways. All the developments that were expected of AI, are finally proving to be true, and we have entered a stage of consistent development. Being associated with AI… Read More...

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TechRepublic’s Bombshell Survey: A DevOps Fiasco?

Philippe Abdoulaye·23 July 2018·Delivery

...This month, I chose to share the findings of a TechRepublic’s recent survey on DevOps not only because it’s a bombshell within the IT community, but because it brings out two eye-opening facts: Seventy-eight percent of organizations haven’t fully implemented DevOps because “they don’t get it” Only 22… Read More...

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AI Meets Industrial IOT: Power Your Data-Driven Enterprise

Ronald van Loon·23 July 2018·Enabling Technologies

...The rapidly progressing Artificial Intelligence (AI) technology offers a lot of new opportunities to businesses in the industrial sector. Smart machines that are capable of performing repetitive tasks with accuracy and self-correcting errors would be the perfect solution for any factory involved in large scale production. At the same time,… Read More...

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Random Thoughts on Marketing Research, Statistics and Data Science (July 23, 2018)

Kevin Gray·22 July 2018·Data & Analytics

...My opinions. Nothing more. In statistical modeling, it’s not only what you do but when you do it that’s important. The sequence can be critical. Some machine learners can give us and idea of how “important” a variable is, for example based on the Gini impurity index. Statistical methods such as regression… Read More...

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#TeamHuman – the story of a hashtag that went viral on LinkedIn

Simon Chan·22 July 2018·People & Change

...In this interview with LinkedIn’s digital interviewer Nazareth Qarbozian, I discuss the idea behind #TeamHuman and how it became one the first hashtags to go viral on LinkedIn. Nazareth: So Simon, it’s great to interview you. You and I have been friends for some time via LinkedIn and that’s where you,… Read More...

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Becoming a Cloud-Native Business

Nathan Sykes·19 July 2018·Enabling Technologies

...The progress of technology has forced many businesses to improve just so they can keep up. Robots and automation are driving some of this pace, but there are far more sophisticated options only the Internet and similar technology can provide. Businesses are moving their entire structures to the cloud to… Read More...

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