The importance of clean data for business success
Most of the strategic decisions businesses make in the 21st century use large data sets…
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The B2B customer experience in 2019
Whenever we start a conversation about customer experience, it seems like it’s B2C that gets…
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Running into the Nike house of innovation future of retail
The future of retail includes digitally supported leadership branding coupled with hyper-personalized immersive consumer experiences.…
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Alcohol brands: how to engage millennial consumers
Global whisky sales are predicted to grow to $7.4 billion in the next 5 years.…
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News in Digital from the Digital Transformation People #25
And so we arrive at 2019 which promises to be a momentous year for all…
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We got it wrong on third-party data in 2018. Let’s reset.
It may just be my opinion, but over the years, I think we seem to…
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When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK”, it said…
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How to survive and thrive in the AI age: Future proofing your career –part 1
It was the best of times, it was the worst of times. Just another day at…
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Making customized research a priority
Imagine a world where marketing researchers have never designed a Usage and Attitude (U&A) study,…
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Insurance for the other cyber victims: unpaid business partners
Cyber crimes and mishaps continue to plague businesses both domestically and abroad. According to recent FBI…
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Physical Presence Technology – a complete explanation
The current cyber crisis is the result of a misapplication of technology based on a…
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Existence-based access the future of cybersecurity
Today’s method for Internet interaction was designed on the fly and built with limited knowledge…
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