Memes and Millennials. The ultimate inspiration to make Super Bowl commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent…
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How bosses should really communicate with teams
If you look below, you've basically got four options via Kim Scott, who's worked at…
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Understanding shallow work and deep work
Cal Newport is a computer science professor at Georgetown -- hey, I went there too!…
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A five-step process for change management
Take a look at the graphic above. Your goal is change. Every organization needs to…
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Why Digital Transformation Matters
The pace of change is accelerating. Much has changed since we all started to dial…
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Video: How Digital Marketing Creates Sales Funnel Velocity
When The Right People Are Ready, They Move Quickly Read More
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Video: Can Service Pros Over 40 Succeed In Digital?
You Don’t Need To Be A Digerati To Master Digital Marketing Read More
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The Good and the Bad of the Government Innovation Statement
The government made their much awaited innovation statement today. The content has been well-covered so…
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3 Ways IoT Implementation is Becoming Easier than Ever Before
There is certainly a lot of hype and talk about IoT - and all the…
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Do Competency Frameworks Work in Real-World Organisations?
This question about competency frameworks, psychometric tests and 360° surveys etc. is regularly posed in…
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How to Create a Segmentation Strategy in Account-Based Marketing
A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy…
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Why Segment?
Marketers need to segment. We have to find the most profitable consumer groups for our…
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