The Three "A's" of Predictive Maintenance
Again today in the news is another Oil & Gas company posting a profit loss,…
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Everything has BIG Data, BIG Data has Everything
During the course of 2015 and on into 16 I have been studying, researching as…
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Riding the waves of Big Data
The data management waves over the past fifty years have culminated in where we are today,…
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Making Sense of Machine Learning
Machine learning gets a lot of buzz these days, usually in connection with big data…
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Combining Smart Design with Smart Analytics
Historically, there has been something akin to a Great Divide in the minds of many…
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Putting It All Together
Marketing research has been badly wounded and lies in critical condition. Or maybe it's alive…
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Data, Analytics and Decisions: How thinking like a scientist can help you make better decisions
Below are just two examples of questions marketers around the world ask themselves every day. …
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Demystifying Predictive Analytics
"There falls the words of fools about my ears...Answers everywhere, promising solutions to my fears,leading…
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Meta-analysis and Marketing Research
Meta-analysis is a relatively new tool marketing researchers should consider adding to their repertoire. It…
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Internet of Things – $1.2 Trillion Retail Opportunity?
In a recently published McKinsey study "The Internet of Things (IoT): Mapping the Value Beyond the…
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Don't waste money on predictive analytics: It doesn't exist in HR
Did you know that scientifically, the only way to guarantee predictive analytics is to set…
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What are you on? It's definitely NOT the end of the road for employee performance reviews
It simply doesn't feel right to miss out on the current trend of writing about…
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