Analytics

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Is Data Science a House of Cards?

By Kevin Gray

Many criticisms have been levelled at data science. Here are a few of them and…

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What is Statistics?

By Kevin Gray

The field of statistics is finally getting some long-overdue attention. I used to joke that…

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Featured Image for The Value of Data Dredging

The Value of Data Dredging

By Kevin Gray

There are many people who doubt the value of data. We shouldn’t just ignore them. It’s…

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What is Marketing Research?

By Kevin Gray

When I began my marketing research career in the 1980s, I never would have imagined…

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Featured Image for What to Look for in a Statistician

What to Look for in a Statistician

By Kevin Gray

If you're looking for a statistician to hire or subcontract to, here are some things you…

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