Coping in a Post-Truth World
Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire”…
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Analytics
Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 3)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
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Time Series Analysis: A Primer
Time series analysis is a family of tools too often overlooked by Marketing Researchers and…
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MR Realities – “Conjoint Analysis: Making it Work for You”
Of the advanced methodologies we use in marketing research, conjoint may be the most talked…
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The Data Driven Business
Data guides sound decision making, which introduces new efficiencies and potential market opportunities for an…
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Why Survey?
Survey research has been declared dead before, yet it is still with us. In the…
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Do you trust the insights you get? Implications for Big Data & Analytics
Do you trust the insights you get from your Big Data Analytics? What are the…
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Social Network Analysis Using R
R is a programming language and an environment for statistical computing. R development takes advantage…
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The Not So Stressful European Bank Stress Test
I wish I had in my career as stressful tests as the one defined by…
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Smart Casinos, Big Data, and the “magic” Lose-Win-Win
Smart casinos can gather a lot of data about their customers, especially their recurring ones.…
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Democratization of Analytics?
"Everyone's a data scientist--if they have the right tools"--a well-known business publication commented on social…
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Analytics, Technology Development Lifecycle, and Family Vacations
One of the prevailing challenges in making analytics successful is obtaining quick wins. What the…
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