Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
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Analytics
Want to become a Data Scientist? Read this first!
There’s been a lot of hype about Data Science…and probably just as much confusion about…
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Why Isn’t Marketing Rocket Science?
I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…
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How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
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The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
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Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
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Speech Analytics Market to reach $1.6Bn by 2021
What is Speech analytics? Speech analytics is the method of analyzing call recordings to collect…
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What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
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Sampling: A Primer
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of…
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What the Heck is “Data Science” Anyway?
There's been a lot of chatter about data science the past few years, and even more confusion…
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Have We Sacrificed Wisdom for Data?
For the last several months I’ve noticed articles in social media which are titled, “Science…
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Which Comes First, the Data or the Egg?
Is there fool’s gold in them thar hills? Any statistician or data scientist at one point…
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