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Never has there been a greater need for transformation. But how do you make that happen? How do you take an idea and get it to scale? How do you overcome people’s natural tendency to resist anything new and different and overcome sceptics who seek to undermine your effort to bring change to your organization, your industry or the world at large?
Traditional change management techniques rely on persuasion. They assume that if you create enough of a sense of urgency around change, people will fall in line. That approach has failed miserably. In fact, research by McKinsey suggests that almost three-quarters of organizational transformations fail.
What you need is a cascade—small groups, loosely connected, but united by a common purpose. By focusing on those who are already enthusiastic about an idea and helping them succeed, you can empower them to bring others in, who can bring in others still.
Based on the award-winning book, Cascades, international keynote speaker and bestselling author Greg Satell will point the way to creating transformative change through the lessons of successful social movements.
Through rich and vivid examples, he will explain how you make ideas spread. From defining a “keystone change” to “surviving victory,” you will be shown how others have done it and you can do it too.’
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