IKEA is a global behemoth. The Swedish retailer, founded in 1943, is a juggernaut operating in over 38 countries and employing over 200,000 employees globally. The brand, valued at almost US$20 billion, has a pioneering and innovative spirit which can be seen in many of their business activities and practises.
There is likely no home on the planet that hasn’t a piece of IKEA furniture – or an IKEA Allan Key – somewhere in it. From concepts like flat-packing furniture to their commitment to sustainability and a desire “to be circular” by 2030, IKEA has an enviable and well-deserved reputation as a forward-thinking organization.
It’s little surprise then that IKEA would see Digital Transformation as a critical accelerant of their relentless pursuit to be and do better. And that they would put a seasoned Digital leader at the helm of that endeavour. IKEA’s Chief Digital Officer Barbara Martin Coppola’s resume reads like a whose-who of digital scale-ups and global digital trailblazers.
I had the opportunity recently to discuss how, in such an innovative and progressive culture, is she able to drive a Digital Transformation of the global retailer.
HB: A pleasure chatting with you Barbara. Can you tell me a little about your background and your role at IKEA?
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