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Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think so? Are you too struggling to get a sense of big data and what it has in store for you? Big Data, though complex when you actually want to make best use of it; but is easy to understand. It is mountains, waterfalls, oceans of data. Big data in real sense is just data referenced to in ‘big’ amounts.
On the contrary, flipping and seeing the complex side of it, the term “big data” also refers to the challenges, capabilities and competencies associated with storing and analysing such huge data sets to support a level of decision making that is more accurate and timely than anything previously attempted. It inspires big-data-driven decision making.
While capturing and collecting data is one side of the story, it is the insights derived from big data, the decisions you make and the actions you take that make all the difference. Historically, there were people with very specific skill sets, called data scientists, who could interpret big data to convert it into useful marketing information. Only large enterprises could afford services of these data scientists. But, with development in technology, growing reach of internet and more and more enterprises making ‘digital’ as their core; things have changed. These developments have provided an effective environment for building our big data analytics product, FirstHive.
Big Data for everyone
FirstHive, our SaaS based technology products platform, works with big data and brings substantial impact in the key area of integrated marketing management strategy. With FirstHive, it is possible for the enterprises of all sizes, across all sectors to reap the benefits of big data. FirstHive is using high invention to provide Big data analytics for its customers.
FirstHive Big Data Power
The ultimate goal of FirstHive is to utilize the power of big data to help enterprises achieve business objectives. FirstHive integration empowers the brands to engage better with its customers, retain its customers, convert customers into brand advocates, optimize the marketing processes, and manage their multi-channel marketing campaigns.
FirstHive with big data can deliver insights into not just who your customers are, but where they are, what they want, how they want you to contact them and when they want to be contacted.
Customer retention and loyalty
FirstHive with big data can help you discover what influences customer loyalty and what keeps them coming back again and again.
Marketing optimization/ performance
FirstHive with big data can help you determine the optimal marketing spend across multiple channels, as well as continuously optimize marketing programs through testing, measurement and analysis.
Multichannel campaign management
FirstHive enables you to define, orchestrate and communicate offers to customers across websites, mobile, social, direct mail, call centers and email. Digital marketing, which continues to be integrated with campaign management, includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, video, mobile and social applications, point-of-sale terminals, digital signage and kiosks.
Bigger marketing with FirstHive
FirstHive’s goal is to allow its customers to quickly visualize key patterns and behaviours so they can better anticipate and refine strategies in real-time. Aimed at marketers and business analysts, FirstHive is designed to process large volumes of unstructured and structured data from varied sources and deliver meaningful information.
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