Thoughtful marketing. An alternative to pushy PR and nonpersonal social media messages
Earlier this year I wrote about the lack of safety in online dating. I think…
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Customer Engagement
The ‘right or wrong’ with technology and the connected world
A couple of days ago I had a chat with an acquaintance about technology and…
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Why we post – global anthropology and social media study
A couple of weeks ago I started the online course ‘Why We Post‘ with, UCL, University…
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Where to house my single customer view
CRM vs. DMP – where do I build my single customer view? As a data management…
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The DMP: Determining Marketer ROI – Use Cases
Don’t let your silver bullet turn into a white elephant DMP’s are sophisticated technology platforms,…
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The DMP: Determining Marketer ROI
In a report completed by ExchangeWire in 2015 on the state of the global DMP…
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7 Steps to Build Internal Personal Brand and Business Identity
Growing your business identity will add value to your network and yourself. Start thinking about yourself…
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Spring Cleaning For Your Sales Asset Library
Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the…
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Still Waiting On Content Marketing? Here’s The Revenue You’re Losing
Don't have a Content Marketing plan yet? Then you're likely losing out on a big chunk…
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Understanding the Instagram algorithm and what it means for your brand
If Instagram was a country, it would be larger than the US and UK combined.…
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9 Best Tools to Manage Social Media Posts
Savvy social media marketers are a force to be reckoned withWe’re always tweeting, posting, writing, sharing, creating,…
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