The problem with retargeting
According to Econsultancy, only 2% of web traffic converts on its first visit. Retargeting is…
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Customer Engagement
Lidl, Shell, Unilever: our retail challenges
In the run up to this year’s Next Generation Retail Summit, Aldi, Shell, Unilever and…
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The content marketing redundancy problem
Does content marketing work? Chances are your CMO heard about it at some conference, or got…
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If you don’t research keywords, how exactly are you doing “content marketing”?
There has been some debate in content marketing / inbound marketing circles about keyword research…
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The 2016 Retail Internet Trends that Matter
As the internet is the primary foundation for industry disruption, every year I look forward…
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Your website’s conversion strategy sucks. Let’s fix it.
It's somewhat stunning to me how few marketers and salespeople think about their website's conversion…
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What is Design Thinking?
Design thinking is no longer simply a product development approach. Read More
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What is Service Design?
Service design is a human-centered approach that starts with an obsession about customer experience and the ability to deliver quality as…
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How tech is helping bridge the sales-marketing divide
Puneeta Dighe, Director of Content Marketing Strategy at Time Warner, explains how data is helping…
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Why content is about quality over quantity
76% of B2B companies say they are going to create more content over the next…
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Optimising content for mobile
How do you optimise your content for the mobile channel? At the recent CMO Digital…
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