MR Realities: Thinking Mistakes Marketers Make – An Interview with Terry Grapentine

All the data and fancy analytics in the world won’t help you if you can’t use your noggin. For this installment we’ve invited Terry Grapentine, a well-known veteran marketing researcher to help us clean up our thinking and make better decisions.  Terry is author of the book Applying Scientific Reasoning to the Field of Marketing and co-author of the forthcoming book Critical Thinking for Marketers.

MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests. This is not Hard Talk or 60 Minutes and we let our guests speak for themselves even when we disagree.

The podcast is audio only and no registration is necessary – just follow this link:

Thinking Mistakes Marketers Make

It’s forty minutes that we think you will find insightful, useful and enjoyable.


Below are links to the other podcasts we’ve done so far:

“Data, Analytics and Decisions: Rhetoric versus Reality” (Professor Koen Pauwels, Ozyegin University and  University of Groningen)

“Data Science Uses, Excuses and Abuses” (Eric King, The Modeling Agency)

“Will you still need me?  Marketing to Seniors” (Professor Florian Kohlbacher, Xi’an Jiaotong-Liverpool University)

“The Coming Deluge of Analytics Malpractice” (Randy Bartlett, Blue Sigma Analytics)

Semiotics: The Problem Child of Qualitative Research” (Sue Bell, Susan Bell Research)

Tips for Marketing Researchers, Young and ‘Old’” (Professor John Roberts, University of New South Wales)

“When Bringing Technology To MR Is No Longer About Being MR Driven” (Greg Armshaw, marketing technologist)



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