The blurring lines of Adtech, and why you should be hyper-focussed
The adtech ecosystem is becoming increasingly convoluted and as a result, it’s getting more and…
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Customer Engagement
Dear Deirdre: All I know about my customers is that they shop with me…
It’s not an uncommon complaint. Many retailers have reams of loyalty data, only for the…
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How to Become an Omni-Channel Data-Driven Retailer
In today’s digital age where customers are as likely to buy a product from an…
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The Future is Bright for Banking
2018 is likely to be a game-changing year for the banking and finance sector. As…
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User Experience (UX) is at the heart of every Digital Transformation
When Pokémon go was launched, do you remember how many crazy people were randomly walking…
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How to Survive in the Digital Age: Know Your Customers
With Digital Transformation, we are living in a direct-to-customer world. Consumers don’t want to talk to…
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How B2B Ecosystems & (Big) Data Can Transform Sales and Marketing Practices
Managing your relationships with customers, suppliers, and partners and constantly improving their experience is a…
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Understanding App Monetisation with Google AdMob
There’s never been a better time to be an app developer in India. According to…
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3 Key Content Creation Responsibilities
At a time when content is washing over consumers and the creation and sourcing of…
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Customer Centricity
The customer is King, right? Everyone knows that! Wrong, says Wharton professor Peter Fader in…
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5 LinkedIn Social Listening Tips
Whether you are in marketing, sales, HR, operations, IT or the executive suite, listening to…
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