Questioning the nature of research
Research plays a vital role in my brand-led business transformation programme. I’ve said many times before you…
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Customer Engagement
A Sustainable Eclectic Inspiring Retail Fashion Brand Story
Five Reasons FREITAG Epitomizes the Future of Retail. Retail inspiration can be found in every…
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What Insurance Execs Could Learn From Playing Fortnite
It is one of the most popular video games in recent history, boasting 125 million…
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Will your personal brand live long and prosper?
It has been repeatedly said that former Conservative prime minister, Mrs Thatcher, only needed two…
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STEM Top Influencers, Brands and Publications
STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines,…
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Networking at B2B Events
B2B and B2C networking are two very different things. What works for one may not…
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Forget tax hikes, just fix Brand Britain!
There was a really interesting interview on BBC Radio 4’s Today programme yesterday morning (26th…
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Creating your personal Brand – AKA Marketing YOU
What’s your personal brand? If you don’t know, no one else does either. And that’s a problem. Today,…
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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy
The Customer Constellation Model – Recap. In my first article, I set out the key components…
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The Ten Most Valuable Global Retail Brands
Being a firm believer that branding is a critical component to the future success of…
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Business Intelligence – Top Influencers, Brands and Publications
Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection,…
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