How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
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Data & Analytics
The Benefit of Modern Data Warehousing
Access to relevant customer and industry information is the primary competitive advantage businesses have over…
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The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
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Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
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Speech Analytics Market to reach $1.6Bn by 2021
What is Speech analytics? Speech analytics is the method of analyzing call recordings to collect…
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What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
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Sampling: A Primer
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of…
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Anyone Can Do Marketing Research
I sometime hear people say that Marketing Research is easy now with all the new…
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What the Heck is “Data Science” Anyway?
There's been a lot of chatter about data science the past few years, and even more confusion…
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Have We Sacrificed Wisdom for Data?
For the last several months I’ve noticed articles in social media which are titled, “Science…
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Marketing Mix Modeling: What’s It All About? – A Discussion with Professor Mike Hanssens
Marketing Mix Modeling is one of those things many of us talk about but few…
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