Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
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Data & Analytics
Quant Essentials: Multivariate Analysis
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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Using Real Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other…
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How To Become A Master Of Analytics?
I was talking to a video editor this morning. He was looking for my guidance…
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Life as a Statistical Subcontractor: A Few Tips
Since 2008, I've worked privately as a statistical and data science consultant. I've given some background on…
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Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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How to Beat a Statistician in Debate
Like many statisticians, I’m a lousy debater and have learned the hard way. Slowly but surely,…
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Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
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What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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Want to become a Data Scientist? Read this first!
There’s been a lot of hype about Data Science…and probably just as much confusion about…
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Why Isn’t Marketing Rocket Science?
I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…
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