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In a data-driven world, it’s odd that gut instinct still plays such a big part in business decisions. But why isn’t surprising: Not only do businesses have more data than they can handle, but they’re also using a tool never designed to gather BI (Business Intelligence) in the first place.
That tool is Excel; approximately “1 in 5 businesses are using spreadsheets as the main tool to communicate data internally” according to Bernard Marr (Forbes). Excel is a great tool for certain business requirements, but gathering and organizing corporate data isn’t among them.
Marr explains why spreadsheets don’t work for businesses:
- They’re not designed intuitively; except for expert users, most people find them difficult to use
- The sheer amount of information they can contain makes them difficult to analyse, which can result in poor decision-making
- Spreadsheets can show so much raw data it can be difficult to determine what’s important and what isn’t
- Spreadsheets are often updated but neither backed up nor versioned. Losing historical data makes it difficult to spot trends over time or see data in real time
- New spreadsheets need to be created for every new report, which increases the chances of error, inconsistency and incompleteness
Further, many users are running old versions of Excel. So, why are so many businesses using Excel for data analysis?
Drowning in data (analysis)
One of the most common concerns we at 3AG hear from clients is that they’re drowning in data. They have more information than they can access and no efficient, thorough and repeatable way to do so; instead,
- they have lots of reports and data tools, but no real insights
- they do everything ad-hoc, which is time-consuming and the reports are only as thorough as the overtaxed staff who runs them
- they have to work with IT for every new BI project and it’s challenging to articulate their needs
Not many people are capable of making well-reasoned decisions when their heads are underwater. In a business context, this leads necessarily to an overabundance of gut decisions—otherwise, no decisions would be made at all.
This is an issue for companies across industries and of all sizes, but mid-size enterprises are most vulnerable. Mid-size businesses are large enough to require superior business intelligence and data reporting, but their resources usually aren’t sufficient—even if they have a clear idea of what BI could do for their business.
Without an expert data analyst running your BI strategy, you won’t get a complete picture of your company’s information. Being able to connect different databases or build data lakes, for example, are necessary to gain meaningful insights, but are not among most business Excel users’ skills.
If you’re not happy with how your company currently manages its data, consider these questions:
- What kind of data does your company review now?
- Is it useful? Does it lead to profitable business choices?
- Is your data complete? How do you know?
- Are you able to gain useful insights you don’t know to look for?
- Are you using BI tools ad-hoc?
- Do you run reports irregularly because starting from scratch is a hassle?
- Have you considered other BI options? If not, why not?
If concerns about time and money are keeping you from researching or adopting a more sophisticated BI solution, that’s understandable. It might also be fatal. In the age of big data, the price of mismanaging, losing or misunderstanding corporate data will be incalculable in the long run—and perhaps crippling in the short term.
Finding your BI (and BA) experts
If your in-house support isn’t sufficient, consider working with a respected business intelligence and business analytics (BA) company. (BA comprises the technologies and skills used to analyse both historical and current data, to inform business planning now and predict future business requirements.)
The BI/BA partner worth your investment should be able to:
- help you build a BI strategy to meet your specific goals and needs
- organize and consolidate all your data in one simple dashboard
- set you up to access current and usable insights that are easily shared with your teams
- make sure business stakeholders and technical experts can communicate and work with each other, so everyone’s needs are understood and met
- provide the data infrastructure you need now, in a format that may be easily upgraded to meet later needs
An expert BI/BA partner should take you from consolidating and analysing old data, to analysing streamlined data sources in real time and finally to predictive analytics—so you’ll be set up for a very profitable and far-reaching future.
This article originally appeared on the 3AG blog
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